NewZNew (Chandigarh) : 9Apps, world’s leading third-party Android app store, has announced the launch of a charity drive for education of underprivileged children, especially girl child in India. The company has joined hands with a not-for-profit organization, Prayas, which works to empower and provide opportunity to children and women of economically weaker sections of society. The NGO also has support of celebrity couple Upen Patel and Karishma Tanna. 9Apps will donate money to Prayas for every download from their app store.

Talking about the initiative, Simon Shi, Head of 9Apps said, “The mission to educate all is close to our heart. We want every child in the country to not just be literate, but digitally literate. This is a small step in that direction. Prayas is doing a wonderful job in educating children from lower income group through the evening education centres. Through this endeavour, we will be able to help many children get education and improve the quality of their lives.”

Last month, the company roped in Upen and Karishma for the launch of their app, 9Apps OnTV. A harmless prank was played on social media to raise awareness and money from every download of the app has been going to Prayas since.

PRAYAS SWS has been running regular classes in the afternoon for almost 6,500 children at 65 centres including Faridabad, Palwal, Mewat, Gurgaon, Chandigarh, Delhi, Moga and Darbanga completely free of cost. Besides education, the NGO also provides free books, writing material, uniforms, shoes, socks, sweaters and more. Prayas’ work in this field has the two-fold objective of developing basic education for street children and of preventing children in difficulties from ending up on the streets.

Download link: http://www.9apps.com/fundraiser/