NewZNew (Mumbai) : This Diwali, Being Human clothing offered their customers a special treat – a chance to meet @Salman Khan. Through the digital campaign titled ‘Same Pinch with Salman’, customers were encouraged to upload images of themselves in their favourite outfit from the brand’s Autumn Winter 2015 collection. The three individuals with outfits that appeal to Salman Khan’s sense of style got an opportunity to meet him on 3rd December.
The campaign was promoted across Facebook, Instagram and Twitter reaching an overwhelming 3.1 million impressions and receiving an encouraging response from across 30 cities in India. Participating customers, with a maximum number of likes on their images, made the shortlist.To deliver an absolute brand experience the campaign was integrated online (digital) and offline (in-store).
Salman Khan ‘same pinched’ the lucky winners at the end of the campaign and to sustain the festive mood, the brand gave away gift vouchers to all the shortlisted contestants.
Celebrating the success of this campaign, Kunal Mehta [Vice President – Marketing & Business Development] said, “The whole idea of the campaign was to spread some festive cheer amongour patrons through an extensive digital engagement activity and we are glad we could reach 3.1 million users through our online and offline channels. We’re working aggressively towards making Being Human Clothing a brand whose customers engage with the brand on a daily basis and this kind of response is bringing us closer to our goal.”
#Salman Khan added, “I enjoy the interactive nature of campaigns like this one. It helps me reach out to the wonderful people who buy Being Human clothing and get their feedback and inputs and it helps them share their love for the brand.”
In a unique licensing arrangement with #Being Human – The Salman Khan Foundation, Mandhana Industries Ltd has brought out a clothing line with a heart where royalties from the clothing line support education and healthcare initiatives of the Foundation. With an exclusive global license to design, manufacture, retail and distribute Being Human Clothing, Mandhana Industries Ltd launched the brand in 2012 in Europe, followed by Middle East and India.
In France, Being Human Clothing is sold in approximately 50 selling points and its European website delivers to 14 countries worldwide. In the Middle East, the brand is sold in 7 countries with 130 selling points. Likewise, the brand is sold in South Africa with its ecommerce partner Zando. As of 2015, the brand has opened 39 exclusive stores in India in Ahmedabad, Ambala, Amritsar, Bangalore, Bhopal, Chandigarh, Gurgaon, Hyderabad, Jaipur, Kanpur, Kochi, Kolhapur, Kota, Lucknow, Ludhiana, Mohali, Mumbai, Nagpur, New Delhi, Pune, Rajkot, Surat, Thane, Udaipur, Vadodara and one store in Nepal.Being Human Clothing is also selling through more than 200 point-of-sales in India through major retail partners such as Central, Jade Blue, Globus, Lifestyle, Shoppers Stop, Splash and Westside amongst others. Additionally, the brand is available with the top e-commerce partners in India –ABOF, Amazon, Flipkart, Koovs, Jabong, Myntra and Snapdeal.
Being Human Clothing offers to its customers, a world–class fashionable product coupled with the satisfaction of doing good. Mandhana Industries Ltd has envisioned Being Human Clothing as a global brand that encompasses within the best of global fashion and quality as well as the satisfaction of getting attached to and contributing to humanitarian initiatives. For more information about Being Human Clothing, visit us at www.beinghumanclothing.com
