Company roll out e-Retailing on e-Commerce Leaders Flipkart, Amazon & Paytm
Actor-cum-celebrity and brand ambassador of Fifty Degree Gaurav Chopra launches brand’s latest collection at CMAI’s 67th National Garment Fair in Mumbai.
Fifty Degree is a flagship brand of V3 Exports and has recently entered the Indian T-Shirt market. Fifty Degree has tied up with ecommerce majors Flipkart, Amazon & Paytm for e-retailing in India.
On unveiling the latest collection Gaurav said “Fifty Degree T-Shirts reflects the pulse of the current generation which looks at clothing as more than a reflection of their attitude and status. Fifty Degree encapsulates that vibe in each thread. It reflects the persona of the fashion forward man who is urbane, outgoing, and dynamic, while wanting to live his fast life to the fullest. “
“The wardrobe preferences of consumers worldwide are undergoing a distinct shift – shifting from the same old formals to a new preference for trendy and casual attire. Indian customer choices are also shifting. Our motto is basically adaptability and comfortable fashion going hand-in-hand with style. Fifty Degree is not just any premium lifestyle brand; it caters to the needs of consumers who are looking to break away from their regular, boring, monotonous dressing” said Vinay Mehra, Founder & MD Fifty Degree.
Fifty Degree specializes in men’s T-shirts in four categories – formals, basics, sports and casuals (T-shirts and Polo), giving a classic yet versatile staple that could take customers with street wear to leisurewear for home, to even the most high-powered boardroom meetings.
