HDFC Bank launches ‘Dhanchayat – Panch Kayde Ke Panch Fayde’ in Punjab

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  • Part of Swachh Banking CSR campaign, to educate rural population on benefits of banking and drive financial inclusion
  • Dhanchayat’ vans to travel to over 1600 villages in Punjab

NewZNew (Chandigarh) : HDFC Bank Ltd., today launched ‘Dhanchayat – PanchKaydeKePanchFayde’ in Punjab from Chandigarh. ‘Dhanchayat – PanchKaydeKePanchFayde’ is an informative film created by the Bank to educate rural populace on the benefits and good practices of banking. This will help rural populace start using their bank accounts and drive greater financial inclusion in the country.

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The film has been launched under the aegis of SwachhBanking, a CSR initiative of the Bank. SwachhBanking aims to create a better understanding about clean and convenient banking available through the organised sector. Through the ‘Dhanchayat – PanchKaydeKePanchFayde’ film, the Bank will showcase to the rural population, the importance of savings, investing, and using mobile banking, among other things, to help improve their quality of life.

Dhanchayat – PanchKaydeKePanchFayde’ is second in the series of informative films created by the Bank especially for unbanked and under banked people with the objective of achieving greater financial inclusion. The first film in the ‘Dhanchayat’ series was launched last year. It focused on creating awareness on the perils of borrowing from the unorganized sources of finance.

Continuing its journey from last year, HDFC Bank-branded ‘Dhanchayat – PanchKaydeKePanchFayde’ video vans will travel across East, West, South, North, and Central India, covering thousands of villages across the country. The vans will stop at assembly points such as haats, bazaars, melas, and villagepanchayats.

At Chandigarh, the ‘Dhanchayat – PanchKaydeKePanchFayde’ video vans were flagged-off byMr.Govind Pandey, Branch Banking Head, HDFC Bank, in the presence ofMr.Vineet Arora, Zonal Head – Punjab, HDFC Bank,and other senior bank officials.

In the second year of the journey, Punjab is the second state after Rajasthan, where the Bank is rolling out this initiative. The ‘Dhanchayat – PanchKaydeKePanchFayde’ video vanswill cover 1604 villages in the state. In the first year, 1229 villages were covered in the state.

Speaking at the launch event, Mr.Govind Pandey, Branch Banking Head, HDFC Bank said, “At HDFC Bank, we strive to achieve greater financial inclusion. But, our board-mandated objective to support inclusive growth cannot be achieved by just opening bank accounts of unbanked people living in rural areas. After they open bank accounts, they need to be educated on the benefits of using their bank accounts and adopting good banking practices, to help them start banking. With ‘Dhanchayat – PanchKaydeKePanchFayde’, we aim to achieve greater financial inclusion.”

At a national level, the Bank will cover over 6,500 villages, encouraging the local populace to join the organized banking sector in line with the government’s vision for financial inclusion.