~ Reached out to 2500pediatrician to spread the awareness among medical fraternity~
~Through in-house DHA Campaign, free Zincolife sachets were distributed among 12000 children~
NewZNew (Chandigarh) : Mankind Pharma, 4th largest and fastest growing pharmaceutical company of India, through a hi-decibel campaign “DHA Campaign”has been spreading the awareness about the importance of DHA sufficiency among children within the age of 5 years. With the help of this 8 month long campaign, the company reached out to 2500 pediatrician and 12000 children across the country.
It is believed that 90% of the brain development takes place in kids within the age of 5 years and the brain grows 3 times bigger in size, hence DHA sufficiency at this age is very important for robust development. Moreover, vitamin D deficiency is prevalent in epidemic proportions in India, ranging from 70% to 80% in the general population leading to bone deformation among children below the age of 2 years
Commenting on the success of the event, Mr. Sheetal Arora, MD, Mankind Pharma said that,
“Indian children are suffering from DHA deficiency at a greater percentage as there is a dip in the number of lactating mothers. Also the practice of breast feeding is being discontinued at a nascent stage, whereas it is believed that mother’s milk is one of the richest source of DHA. This is due to current lifestyle changes and hectic work schedule. Eyeing this challenge Mankind Pharma has introduced DHA sachets, with the consumption of which kids can overcome the deficiency. As DHA insufficiency cannot be identified through blood test, hence early diagnosis is a big question in regards to the treatment of this deficiency.”
“With the lack of DHA abundancy, a child can show symptoms like Poor concentration, Dyslexia, attention seeker, Hyper active and many more. Hence it is advisable that the child is exposed to food items which are rich in fatty acids and Omega 3 like fish from a tender age. If not exposed timely, then it may restrict the brain development. . Hence proper treatment and awareness is very important.”Added Mr. Arora
As evident, DHA along with Zinc and Vitamin D plays a crucial role in the overall growth and development of children. During the period of growth spurt particularly in the first 5 years of life, supplementation with these nutrients reasonably help to correct the deficiencies or insufficiencies. Thus improving neurocognitive, motor skills,bone development and hand & eye coordination in the primitive ages of Children.
