Customers in Chandigarh Enjoy Shopping for Fusion-wear and Glittery Fashion Wear on Amazon India

Customers in Chandigarh Enjoy Shopping for Fusion-wear and Glittery Fashion Wear on Amazon India: The most awaited festive event in India, ‘Amazon Great Indian Festival’ 2023, will start from 8^thOctober 2023, with 24-hours Prime early access for Prime members.

Customers can enjoy never-seen-before deals on the widest selection of products, at great value and with the convenience of fast and reliable delivery. Customers can get up to 10% instant discount on SBI credit & debit Cards & EMI transactions, exciting offers* from other leading Credit/Debit Cards, and much more.

Chandigarh, celebrated for its remarkable modern architecture and warm hospitality, is increasingly leaving its imprint on the world of fashion and beauty, driven by the burgeoning trends, particularly embraced by Gen Z.During this festive season, there’s a notable interest for customers shopping on Amazon.in on premium fashion and beauty products, along with traditional gold and silver jewellery. Fashion enthusiasts are also showing a penchant for fusion wear, sequins, sparkles, rich jewel tones, modern chiffons, and luxurious velvets. Statement sleeves, historic traditional Phulkari, and vintage revival styles are experiencing a surge in demand. The Gen Z demographic is leaning towards Indo-western fashion, embracing print-on-print sets, ethnic co-ords, pre-draped sarees, and mirror work kurtas for men.

“Chandigarh has emerged as a crucial fashion and beauty hotspotdue to its unique blend of traditional and contemporary tastes. 1 in 2 Gen Z customers who shop on Amazon.in are from northern India, and 1 in 5are from Chandigarh. The city’s fashion enthusiasts, especially the Gen Zs, are setting new trends that resonate with both local and global audiences.With 6000new product launches from 50+ brands across Fashion and Beauty during Amazon Great Indian Festival 2023, we are confident and committed to provide our customers the widest selection and an opportunity to elevate their unique style and stay connected with cutting-edge technology at great value and convenience,” says Saurabh Srivastava, Vice President, Amazon Fashion India.

Chandigarh’s fashion and beauty scene is evolving and innovating, offering a delightful blend of tradition and modernity, and these trends will shine brightly this festive season. Men shopping on Amazon Fashion are showing a preference for ethnic shirts paired with jeans and Phulkari jackets. Women in Chandigarh are adding a touch of flair to their outfits with accessories like Potlis adorned with Phulkari embroidery, hand-embroidered sunglass cases featuring tassels and pom-poms, stylish Gota work sneakers, and sequin scrunchies. The demand encompasses a blend of timeless, well-established brands such as Levi’s, Crocs, Campus, Fastrack, Titan, and others, as well as the latest and emerging brands like Janasya, Dennis Lingo, FabAlley, Suta, Mokobara, Sangeeta Boochra, Neeman’s, and various other direct-to-consumer (D2C) brands. In Jewellery, South India’s favourite brands Malabar Gold & Diamonds and Joyalukkas are a big hit among Chandigarh customers.

In the realm of beauty, customers in Chandigarh are gearing up for the festivities by stocking up on skincare, haircare, and makeup kits to achieve that radiant festive look from brands like L’Oréal Paris, Sugar Cosmetics, Lakme, Maybelline and more. Also, organic makeup brands like Mamaearth, Plum, Forest Essentials and Just Herbs, among others are witnessing a steady surge in demand. Within luxury beauty, Chandigarh customers are showcasing the highest demand for Salon at Home Professional Beauty products with the highest purchases from brands like L’Oreal Professional, O3+, Matric, Wella and more. The wide selection of D2C brands and rising popularity of celebrity-driven brands like Anomaly by Priyanka Chopra Jonas, Hyphen by Kriti Sanon, Being Human – The Salman Khan Foundation, etc. are seeing an increase in demand.

Amazon Fashion is the largest fashion destination for customers seeking trending fashion brands with access to 40 lakh+ styles from over 1200+ fashion brands like Puma, FabAlley, Biba, Aurelia, Jockey, L’Oréal, Minimalist, Fastrack, Crocs, Adidas, Maybelline, Allen Solly, Peter England, among others. Customers will experience an elevated shopping experience with the integration of cutting-edge technologies like virtual try-ons (VTO) across multiple beauty categories, outfit builders, and style snap—an image-based search tool that empowers customers to upload an image and receive product suggestions closely aligned with the items depicted in the image.

Amazon Great Indian Festival 2023 celebrates more than 14 lakh sellers, offering crores of products to customers on Amazon.in, including unique products from Indian Small and Medium Businesses and local stores. Over 1 lakh of these sellers are from Punjab and Haryana.

According to a recent study conducted by Nielsen Media** commissioned by Amazon India, consumers across India are bullish, excited and more eager-than-ever to shop online during this festive season. 68% of consumers find that Amazon.in offers them convenience to shop online and it is the top-most trusted and loved online destination for festive shopping. 81% indicated strong sentiment and intent; 78% trust online shopping and 1 in 2 intend to increase online spending, compared to the last festive period. 80% consumers affirmed that online festive shopping events provide access to trendy brands for apparel, footwear, and various fashion accessories with nearly 64% sharing their intent to purchase across these categories this festive season; Gen-Z takes the lead (69%) in their preference for apparel, footwear and fashion accessories.In addition, 77% of consumers shared that these online shopping events offer convenient features such as virtual try-ons (VTO), sizing charts, and “shop the look” prompts, enhancing the shopping experience and reducing the chances of error while buying. 76% of Indian consumers purchase luxury and authentic beauty brands during online festive shopping events. An impressive 74% affirmed their confidence in online festive-led shopping events to deliver genuine and original beauty products.