NewZNew (Mumbai) : Le Creuset, worlds leading cookware brand, famous for its cast-iron products, launches their fourth stand-alone store at Infiniti Mall in Mumbai.
Le Creuset was established in 1925 and has been making world-class cookware ever since. Standing strong for almost 100 years now, Le Creuset is renowned for innovative, durable and attractive cookware. Leading chefs and keen cooks around the globe use Le Creuset.
Le Creuset cookware offers outstanding performance and has been recognized as one of the leading brands in the cookware worldwide market. The brand is known for its premium quality ranges of enameled cast iron cookware, multi-ply stainless steel, toughened non-stick, and stoneware along with its outstanding range of wine accessories. Le Creuset has built an enviable reputation worldwide in developing and providing expert solutions for all preparation, cooking, entertaining and serving needs.
Located at one of Mumbai’s most premium mall – Infiniti Mall, Le Creuset aims at providing its customers a one-stop solution for a perfect kitchen. Spread over 585 sq. feet this new store will contain every product that is available in the range including cast iron cookware, 3 ply stainless steel, toughened non-stick, stoneware, silicone tools, textiles, and wine accessories. This flagship store uses the new design ethos that has been launched so successfully in Le Creuset stores in other established international markets this year – with the emphasis clearly on product ranges, available color options, and best in class merchandising.
Talking on the occasion, Ankur Damani, Commercial Manager – India quotes “ I am elated to announce the launch of our fourth flagship store in India. It has been a delightful journey so far and we have received great feedbacks from our consumers. Our objective is to ensure that our consumers in India understand that Le Creuset is all about color, coherence and is most importantly very versatile for cooking different cuisines, including Indian food, while retaining the nutritious qualities of the food, and is relevant to their lifestyle.”
While Le Creuset produces world’s best cookware and accessories for a quintessential kitchen, it stands out in its design, vibrant and distinct colors as well as versatility, meant for preparing, cooking and serving, in Le Creuset style. Le Creuset aims at not just being a cookware brand but a lifestyle.