LG says that with the new price tag, it will be delivering ‘premium quality products’ at a budget price to a wider user segment. “With a refreshed price strategy, we are now offering L Bello and L Fino smartphones, to a wider range of consumer segment, for increasing the adoption of premium design and consumer experiences derived by LG on even mid-segment smartphones,” said Amit Gujral, Marketing Head, LG Mobiles, India in a statement.
Launched in India in September, the dual-SIM supporting LG L Bello features a 5-inch FWVGA (480×854 pixels) IPS LCD display. The Android 4.4 KitKat-based handset is powered by a 1.3GHz quad-core processor paired with 1GB of RAM. It also features 8GB of inbuilt storage with expandable storage up to 32GB via microSD cards. Furthermore, an 8-megapixel autofocus rear camera with LED flash along with a 1-megapixel front-facing camera are also onboard. A 2540mAh battery backs the 3G-enabled LG L Bello.
The dual-SIM supporting LG L Fino, which was launched in October last year, features a 4.5-inch WVGA (480×800 pixels) IPS display offering a pixel density of 207ppi; a 1.2GHz quad-core processor; 1GB of RAM; 4GB of inbuilt storage with expandability via microSD card (up to 32GB); an 8-megapixel rear camera; a 0.3-megapixel front camera; a 1900mAh battery, and 3G support.