Watch latest hits like Ishq Haazir Hai, Interstellar, Detective Byomkesh Bakshi, Jupiter Ascending, Marvel’s The Avengers and many more on the go, on HungamaPlay

Hungama launches Hungama Play, on-Demand Movies App

NewZNew (Chandigarh) : #HungamaPlay houses the largest collection of Indian and international movies on-demand. A library of over 6500 movies with Punjabi hits like Ishq Haazir Hai, Mera Pind My Home, Vilayati Nu among others. Bollywood classics like Dilwale Dulhania Le Jayenge, Maine Pyaar Kiya, Silsila to all-time favorites superhero/action-flicks like Don2, Dabangg, Marvel’s The Avengers, American Sniper to the recent ones like Interstellar, Horrible Bosses 2, Jupiter Ascending they have it all #HungamaPlay has a movie for every movie aficionado, making it the complete entertainment package. With the aim to add a touch of Hungama, the app will soon carry original content keeping in mind its digital audience.

Hungama, India’s largest digital entertainment service gears up to launch HungamaPlay (#HungamaPlay), their on-Demand Movies app in early August 2015. The App will be available on iOS & Android and will feature a rich and interactive experience packed with thousands of movies from the biggest studios across Bollywood, Indian Regional Cinema and Hollywood.

At launch, #HungamaPlay offers a 6500+ strong movie library across 19 genres and 12 languages. Once subscribed to the service, consumers can Play from rom-coms to drama to comedy, to action to thrillers and so many more. #HungamaPlay offers an all-encompassing catalog that promises to take one through time and space as they live in the magical world of the silver screen on their fingertips.

#HungamaPlay introduced as the one-stop destination for all things entertainment also has interesting features like ‘Try and Buy’, ‘Rent’ &/or ‘Subscribe’ and ‘Movie Discover Tool’ among others. With the ‘Try and Buy’ feature consumers can watch trailers along with the first 10 minutes of a movie for FREE before opting to subscribe and Play the entire movie. The ‘Rent’ feature allows subscribers access any purchased movie to play out over 7 days. On ‘subscription’ consumers can access almost the entire library to choose and Play from over 30 days!

“A robust digital distribution platform like HungamaPlay not only helps our audiences to connect with us, but also enables them to engage with their favourite YRF movies on the go, at their own convenience.” said Anand Gurnani, Vice President – Digital, Yash Raj Films Pvt. Ltd.

Bhushan Kumar (T-Series) who is producing around 7 to 8 films a year and who has work with Hungama closely says, “The target audience of our film industry is changing faster and they are the ones who access various digital platforms. As the platform is growing every day with new technologies and new developments, it is important to walk with this change and give the audience what they need. HungamaPlay will enable our films to be available to our audiences with a click. Our reach has widened with the app and will the exciting features will give a delightful experience to the consumers.”

Speaking about the partnership, Chris Dyde, Senior Vice President, International Licensee Markets, Warner Bros. Home Entertainment Group said, “Providing consumers with more choices and improving the movie experience at home is at the heart of Warner Bros.’ digital strategy and we’re delighted to be working with Hungama.com, to offer viewers across India a fantastic selection of some of the biggest blockbusters from the Warner Bros. catalogue.”

Speaking on the occasion Neeraj Roy, MD & CEO of Hungama Digital Media Entertainment said, “For over a decade Hungama has been synonymous with entertainment right from the time of caller tones and WAP-entertainment to today with our music streaming service. With Hungama Play we aim to add a new dimension to entertainment that we provide to our digital consumers. With support from both Indian and international studios, Hungama Play launches with over 6500 titles across languages. I am sure that consumers will enjoy the experience we have built into Hungama Play and the wide catalog of movies.”