Airtel Digital TV, PTC Network & Shemaroo Entertainment Ltd. launch ‘Punjabi Tadka’


NewZNew (Chandigadh) : Airtel Digital TV, the DTH arm of India’s largest telecommunications provider Bharti Airtel, PTC Network and Shemaroo Entertainment Limited, India’s leading entertainment content house, join hands to launch “Punjabi Tadka”– a subscription based video on demand service in Punjabi. The occasion was graced by Mr Hiren Gada, Director Shemaroo Entertainment Ltd, Mr S. Sriram, CMO, Airtel Digital TV, Ms. Rajiee M Shinde, Director, PTC and the popular singer Guru Randhawa.

This ad free service is available at a nominal fee of Rs39/month and can be accessed on channel number 580 on Airtel Digital TV. To activate the service, Airtel Digital TV customers will have to give a missed call to 9109434343. With this launch, viewers will now be able to enjoy latest punjabi movies, songs, movie clips, right inside the comfort of their homes.

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Hiren Gada – Director, Shemaroo Entertainment Limited, said “We are glad to launch Punjabi Tadka – a first ever Punjabi DTH service in the country on Airtel Digital TV, one of the fastest growing DTH services. The Punjabi film industry has grown leaps and bounds in recent times and there are a number of movies that get released every year, but there is no movie platform for this market. Punjabi Tadka offers a win win situation for both content owners and consumers by creating non-stop access to Punjabi Movies. For a platform like this we could not have a better partner than PTC as they are industry leaders and have deep understanding of Punjabi content and market.”

S.Sriram, Chief Marketing Officer, – Airtel Digital TV added, “We at Airtel digital TV are always looking for new ways to deliver a world class entertainment experience for our customers. In line with this commitment, we are excited to announce the launch of Punjabi Tadka, our first Punjabi SVOD service for viewers. This will give users access to quality localised content coupled with great viewing experience”.