Amway India Expands Project Nari Shakti to Madurai: Empowering Women, Transforming Lives: Women play a pivotal role in India’s economy, yet they lead only 13.7% of enterprises despite comprising 66% of the population. This indicates persistent barriers despite their significant contributions.

To address the formidable challenges faced by marginalised women, Amway India, a leading company supporting Health and Wellbeing, in collaboration with the Yellow Bag Foundation, expands its transformative Project Nari Shakti – Women Livelihood Program – to Madurai in Tamil Nadu.

This initiative aims to uplift the lives of underprivileged women by providing them with essential vocational skills, entrepreneurship training, and health and wellbeing education. This holistic approach empowers them to achieve socio-economic independence, make informed health choices, and foster personal growth.

By promoting women’s empowerment, Amway India is not only improving individual lives but also creating a foundation for healthier families and communities, which aligns with the company’s vision of helping people live better, healthier lives.

Talking about the program, Rajneesh Chopra, Managing Director, Amway India,  said, “At Amway India, we firmly believe that empowering women is not only a moral imperative but also crucial for creating a more inclusive society. Through Project Nari Shakti, we aim to empower women by equipping them with the skills and confidence needed to pursue sustainable livelihoods. By fostering their economic independence, we aspire to inspire them to lead empowered lives, thereby contributing to their families’ and communities’ wellbeing. This program has positively impacted over 3,000 women so far, and we are delighted to launch it in Madurai to upskill women from economically disadvantaged communities. We are committed to providing comprehensive support, ensuring these women have the tools and resources necessary to compete in today’s economy and make meaningful contributions to society.

Addressing the launch, Mr. Gowri Gopinath, Director, YellowBag Foundation said, “Women are the backbone of our economy, but often struggle to achieve financial independence. Since 2019, the YellowBag Foundation has helped over 500 women gain skills and work opportunities. We are proud to collaborate with Amway India on Project Nari Shakti – Women Livelihood Program, which aims to tackle these challenges head-on. The 10-month program is divided into 10 batches spread over two months. It combines theory, practical skills, nutrition education, entrepreneurship training, and a 30-hour industry internship. By providing underprivileged women in Madurai with essential vocational skills and entrepreneurship training, we strive to empower them to lead independent, successful lives and create a world where all women can thrive.”

About the Program Nari Shakti

Project Nari Shakti addresses societal challenges faced by women in Madurai, stemming from gaps in education and entrenched societal norms. Many women, despite their aspirations to contribute to their family income, find themselves confined to domestic roles, deprived of opportunities to contribute economically to society.

Project Nari Shakti seeks to break these barriers, offering training in fields such as beauty and wellness, fashion designing, entrepreneurship, and basic nutrition. The initial phase targets 100 low-income women, 18-45 years old, with family income below Rs. 2 lakhs annually. Classes will be held at vocational centres along Madurai’s Vaigai riverside, in Madichiyam, Meenambalpuram, and Andaalpuram, ensuring accessibility for participants.

The Nari Shakti program advocates women empowerment by helping less-privileged women develop skills and capabilities through upskilling and training. It aims to provide sustainable livelihood options, enabling women to either start their own businesses or secure employment.

Through strategic partnerships with NGOs such as Deepalaya, SRF Foundation, Paryas Society, and Mukti Rehabilitation Center, Amway India has significantly expanded the program’s reach. This initiative has delivered tangible benefits to over 35,000 individuals, including more than 3,000 women as direct beneficiaries, across diverse regions such as Delhi, Hamirpur (Uttar Pradesh), Sohna (Haryana), Kolkata (West Bengal), and Chennai (Tamil Nadu) since its inception in 2020.

Amway India operates a manufacturing plant in Nilakottai, approximately 35 km from Madurai. In this area, the company runs the Village Healthcare project through five telemedicine centres in partnership with Meenakshi Mission Hospital, Madurai.

These centres aim to provide quality healthcare services to the rural community residing in and around the Amway Manufacturing plant, offering free consultations, pathological tests, and medicines, benefiting around 35,000 villagers annually.

Know More About Amway India

Amway India, a leading FMCG Direct Selling company supporting health and wellbeing, is an ultimate wholly owned subsidiary of Amway Corporation (Alticor Global Holdings Inc) USA, the world’s #1 direct-selling company[1]. Globally, Amway is a 60+ years old, US $ 7.7 billion, manufacturer and direct seller of quality consumer goods.

Amway’s innovation and industry-leading R&D has seen more than 750 global patents granted and a few more patents pending. Amway has more than 800 scientists, engineers, and technical professionals who extend its innovation and science capabilities to deliver global, regional, and local product research and development.

Amway India sells more than 140 daily-use products across categories like Nutrition, Beauty, Personal Care, Home Care and Consumer durables through Amway Direct Selling Partners who make personal recommendations regarding the use of distinctive quality products.

Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money-back guarantee for 100% satisfaction of use[2].

Amway’s first manufacturing facility in India, located at Nilakotai in the Dindigul district of Tamil Nadu, has won the prestigious LEED Gold Certification from the U.S. Green Building Council as being one of the most environment-friendly and sustainable facilities in the country.

Amway products are popular not just in India but across the world. Nutrilite, the world’s No. 1 selling vitamins and dietary supplement brand[3] has established itself as a leading brand in the vitamins and dietary supplements category in India as well.

The company also offers a range of skin nutrition products under Artistry Skin Nutrition™ which is a blend of Artistry skin science and Nutrilite expertise, infused with Nutrilite ingredients that are clean and traceable.