AOF associated with NAB launch musical group ‘Divine Eyes’


Amway Opportunity Foundation reaches out to the visually challenged children with the screening of an audio described (narration with dialogue) version of the Bollywood hit movie ‘Bhaag Milkha Bhaag’

Padma Shri Milkha Singh inspires the visually challenged children to overcome all impediments in life to achieve success


NewZNew (Chandigarh) : A select group of visually challenged individuals proficient in music  and associated with the National Association for the Blind (NAB) today formally launched a musical group ‘Divine Eyes’ helped in the endeavour by Amway Opportunity Foundation (AOF), the Corporate Social Responsibility (CSR) arm of Amway India.

Following the launch ceremony at the Bal Bhawan in Sector 23, a special screening of an audio described (narration with dialogue) version of the Bollywood hit movie ‘Bhaag Milkha Bhaag’ was also organised for the visually challenged children. Padma Shree Milkha Singh along with Mrs. Tejinder Kaur, Chairperson, Punjab Infrastructure Regulatory Authority were also present.

The audio described version makes the movie friendlier for the visually challenged children as an additional narration is inserted in the non-dialogue portions so that the visually impaired individuals can also enjoy. The movie ‘Bhaag Milkha Bhaag’ has been audio described by a Delhi based NGO- Saksham.

AOF has supported ‘Divine Eyes’ with a complete range of professional musical instruments including a harmonium scale changer, a key board, an octapad, guitars (electric and acoustic), a flute set, pair of tabla, sitar and dholak, a violin, a percussion kit, 2 mikes and a sound system.

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Speaking to the visually challenged children, Milkha Singh, said, “I want each and every one of you to be inspired to do something worthwhile with your life. Everyone is gifted with a special skill by the Almighty, we need to identify and leverage our latent talent. I am delighted that Amway Opportunity Foundation along with NAB have recognised and enabled the visually challenged individuals who are gifted to form a musical group.”

Speaking on the occasion, Mr. G.S Cheema, Regional Manager – North, Amway India, said, “AOF has always taken a lead in undertaking interesting and innovative initiatives to help and support the visually challenged children. Furthermore, Amway has always given an opportunity for entrepreneurs to flourish. The music academy ‘Divine Eyes’ will empower these individuals to sustain life by leveraging their talent. The screening of an audio described movie is aimed at inspiring the visually challenged children so that they benefit and gain from the learnings of the life of Milkha Singh.”

Mr. Vinod Chadha, President, National Association for the Blind – Chandigarh & Punjab State Branch, said, “It is a special day for us. We have been trying to rehabilitate persons with disability by imparting educational cum vocational skills and also creating different avenues of self-employment. The launch of musical group ‘Divine Eyes’ is a step in that direction. I wish success to all the members of the musical group. I am so happy to see so much enthusiasm in the visually challenged children for an audio described version of ‘Bhaag Milkha Bhaag’. I hope that we organize more such screenings in the future as well.”

About Amway Opportunity Foundation

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Amway Opportunity Foundation (AOF) is the Corporate Social Responsibility arm of Amway India. AOF has instituted two projects in India – 1) National Project for Blind which endeavors to facilitate quality education and economic independence of the visually challenged. 2) Project Sunrise under which it facilitates education, health & hygiene for less privileged children of the society. AOF works with over 55 NGO partners across the country. Over the years, the Amway Opportunity Foundation (AOF), the corporate social responsibility arm of Amway India, has benefited more than 1 lakh visually challenged children.  In partnership with NGOs & institutions working in the area of education, health and hygiene for children, AOF is benefitting more than 15,000 children every year.


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