NewZNew (Chandigarh) : India’s first iconic cool denim brand Flying Machine, ups the fashion and style quotient yet again. Arjun Kapoor the brand ambassador of Flying Machine visits the exclusive store at Elante Mall, Chandigarh to launch the exclusively designed ‘Flying Machine Tevar jacket’. Backed by a plethora of successful movies Arjun is all set to take the silver screen by storm with his next film – ‘Tevar’. Keeping in mind his rugged appeal and unorthodox persona, Flying Machine has recreated and customized the biker jacket that Arjun is donning in his film calling it the ‘Tevar jacket’. With ‘Bellow Pockets’ placed on the chest as the key design element; it gives the jacket a very rugged yet classy appeal, just like its inspiration Arjun Kapoor. It also boasts of a shirt collar made of Leatherlite, keeping one warm yet adding to the cool quotient.
Pioneer in denims, Flying Machine has been styling the Indian youth with its quirky and contemporary attire for decades. With an in-depth comprehension of Indian consumers’ preference for apparels, the brand has designed and tailored denims which have found its way to the ‘must haves’ among the young blood.
Commenting on the same, Mr. Alok Dubey, CEO Arvind Lifestyle brands, said “The association with the movie and the exclusive recreation of the Tevar Jacket is an important step in strengthening the brand’s 360 degree connect with the young target audience. The whole idea of this association is centered around given that Flying Machine and Arjun Kapoor fans get a complete experience by which they not only see their favorite star wear Flying Machine clothes but also get an opportunity to wear an autographed original recreation piece that Arjun Kapoor wears in the movie . The engagement with the audience, product, brand and the celebrity thus gets completed in full.
About Flying Machine
Owned by Arvind Lifestyle Brands Ltd., Flying Machine is India’s first home bred denim brand. Launched in 1980, the brand was first in its category to introduce authentic details, original graphics and class urban innovation. The brand remains true to the Italian styling to achieve cult status over the next ten years. Ever since its re-launch in 2007, the brand has grown in leaps and bounds across the country and today is a key contender in the top 3 space. A journey that has been achieved through inventive retail strategy and clutter-breaking marketing communication.
Today, Flying Machine is sold in over 195 exclusive brand outlets, 228 Large Format Stores like Shopper’s Stop and Lifestyle, and 500 Multi Brand Outlets nationwide.
