Celebrate an Eco-Friendly Lohri with Vodafone: The festival of Lohri is celebrated with great fervour in Punjab. This festival not only represents the onset of spring, but also signifies new beginnings.
The bonfire lit during Lohri represents the end of negativity and evil, and the celebration of goodness and positivity. This Lohri, Vodafone Idea Limited will be distributing Biomass briquettes, to enable the residents of Tricity to celebrate the festival with reduced smoke levels.
Biomass is an organic and renewable source of energy. The use of briquettes based on biomass reduces the amount of CO2 and sulphur released in the atmosphere.
Vodafone’s eco-friendly Lohri campaign is in line with the company’s larger objective of reducing carbon footprint. With the use of these biomass briquettes, the people of Tricity (Chandigarh, Mohali and Panchkula) can substantially contribute to a smoke free environment and can celebrate this auspicious festival in an eco-friendly way.
The free Biomass briquettes can be collected from the nearest Vodafone store in Tricity from 8th to 13th January. People collecting these briquettes will also be provided with a QR code which will take them to a video with instructions on how to use it.
Vodafone Idea Limited will also be celebrating Lohri using these Biomass briquettes at key locations where the company will deploy technology to measure the Air Quality Index of the area where Biomass is burning and compare it with the AQI of normal wood burning.
Extending his Lohri greetings to the residents of Punjab, Sudhir Pradhan, Business Head- Punjab, HP & J&K, Vodafone Idea Limited, said, “The Vodafone brand has always gone beyond just connecting people. Over the years, we have constantly come up with innovative ways to be a part of the special moments in the lives of our customers. With Vodafone Eco Lohri, we are ensuring that the festival is celebrated with its ritualistic grandeur, minus the environment hazards. We are keen to reach out to as many residents as possible with this message, so please bring your friends and loved ones to your nearest Vodafone store to collect the Vodafone Eco Lohri Biomass briquettes and enjoy the festival responsibly”.
The campaign will also be promoted on social media using Geotagging on platforms such as Facebook (Vodafone Zoozoos) and on Instagram (vodafoneindia).