NewZNew (Chandigarh) : After eleven glorious years of adventure and drama, MTV, the ultimate word on the youth, is back again with an all new adrenalin fuelled season ofits cult youth reality show MTV Roadies. In its twelfth season, MTV Hero Roadies X2 powered by vivo mobile, is all set to shake things up as it brings on board a whole new legion of gang leaders to join the original roadie Rannvijay Singh. The new gang leaders are the Olympic medallist and boxer Vijender Singh, the charming television heartthrob Karan Kundra and the ruthless Dhoom girl EshaDeol. All these four gang leaders were present in Chandigarh city to audition aspiring contestants for this season which saw an outpouring of people lining up to become the next roadie!
People of Chandigarh were in for an action packed weekend as the MTV Roadies team rode into the city to hunt for those lucky few who will get the opportunity to try their luck at unleashing the hero within themselves by becoming a roadie. The ultimate dream of many – the thrill of the ride, the open road, tasks that build character and a path for a bright future – becoming a roadie means something different to each and every one aspiring to it. However, what stays the same is the passion and the perseverance to achieve that ultimate dream. Opening the gates to mass hysteria of the roadies’ kind, the new gang leaders putthousands of hopefuls from Chandigarhcity to the ultimate test to decide who got a shot at riding with them on MTV Hero Roadies X2 powered by vivo mobile – a journey that is bound to change lives!
Speaking about the twelfth season of the longest running reality show on Indian television, Aditya Swamy, EVP Viacom18 and Business Head, MTV India said, “It’s the 12th season and yet it feels like the first. The excitement of the fans that leads up to the auditions is contagious and this drives us to make every season the very best. This year we are breaking the format wide open and if there is one thing the Roadies fan expects, it’s the unexpected. The buzz across traditional and social media has been incredible and we are thrilledto kick off this season in Chandigarh, a city that lives and breathes the Roadies spirit.”
Like each season before this, MTV Hero Roadies X2 powered by vivo mobile is being supported by a 360 degree promotion plan which includes and extensive online leg, PR activations, on-ground events and so much more.
|What the Gang Leaders had to Say to Chandigarhians:Rannvijay Singh:Every year, MTV Roadies pays a visit to the awesome city of Chandigarh which is brimming with youthful energy. This year, the MTV Roadies X2 vibe is crazier than ever as we set out in our hunt for the ultimate Roadie! However, what I’m looking for this year is people who are disciplined enough to go through all that it takes to become a roadie. And Chandigarh didn’t disappoint me at all!
Vijender Singh:Becoming a roadie is all about determination. If you really want it, you’ll work for it and make it happen. All it takes is passion and a lot of heart. And that is exactly what I am looking for in all the contestants in Chandigarh. I’m glad to have seen a fearless few here who want to be on MTV Roadies X2 for the thrill that it offers.
Karan Kundra:To become a roadie, one needs to be smart. Everyone is going to play to their strengths. But how to identify the strengths and weaknesses of others and use it to your advantage, is something only a smart person can do. It’s time to put some brawn into the game. People of Chandigarh, come on! It’s time you play your cards smartly to get your ticket to ride with us on MTV Roadies X2.
EshaDeol: MTV Roadies X2 is the ultimate reality show and it takes some serious guts to even audition for the show. I’m absolutely excited to be in Chandigarh to scout for our first set of contestants. People in Chandigarh went all out to show me how badly they wanted to become roadies. They know that it’s all about keeping your eye on the prize!
The show, in its twelfth season now, has Hero MotoCorp as the title sponsor. Hero MotoCorp, World’s largest two wheeler company has been connecting with the youth leveraging sports, adventure and entertainment. MTV Roadies thus becomes an apt platform, being the most popular youth reality show. This year the contestants will ride on Karizma ZMR, the most aspirational sports bike in India because of its advanced technology and superior styling.
The Chandigarh auditions were held for two days on 21st and 22ndDecember 2014, with day one being spent on group discussions and the one-on-one auditions being held the following day. In true roadies’ tradition, the one-on-one auditions were filled with drama and excitement. This time around, the contestants had to impress not one, not two but four judges with four completely different views on what it takes to become a roadie! But if the phenomenal response from aspirants was anything to go by, Chandigarh sure showed the four gang members how serious the city was about giving India its next roadie!
MTV Hero Roadies X2 powered by vivo mobileis here to make you crave for that thrill of the road and that urge to unleash the hero within you…and this time…it’s your road…your gang!
MTV, world’s premier youth brand, is a dynamic and a vibrant blend of music and pop culture. With a global reach of more than half-billion households, MTV is a cultural home to the millennial generation, music fans and artists. A30 MM fan following across show pages on social media has made MTV the #1 brand in social influence as well. MTV products are available across 35 unique categories with targeted brand licensing. MTV also has a buzzing MTV Live business with properties like MTV Video Music Awards and MTV Bollyland. Aiming to entertain, lead and collaborate with young people through its evocative communication and youth relevant shows like MTV Roadies, MTV Coke Studio, MTV Unplugged, MTV Rock the Vote etc. For information about MTV in India, visit www.mtv.in.com.