After successfully delighting consumers with the wholesome and refreshing taste of home-grown Mosambi in Minute Maid Pulpy Mosambi, Coca-Cola today announced the launch of Minute Maid Pulpy Santra that contains Santra (orange) juice from the oranges locally-grown in Maharashtra and Madhya Pradesh.
The downright deliciously Minute Maid Pulpy Santra contains juice from perfectly ripe, hand-picked Indian Santra fruits and pulp that provides for a fruit-eating experience. The wholesome new drink, made from the choicest citrus fruits, will be available in ready-to-serve 400 ml pack.
The new launch is in tune with the Coca-Cola System in India’s, transformational journey to create a Virtuous Fruit Circular Economy by using a variety of Indian fruits in its beverages. The Coca-Cola Company in India along with its owned bottling operation, Hindustan Coca-Cola Beverages, fruit suppliers and processors in India is already working with 4 lakh farmers and training many of them on innovative and effective ways of practicing horticulture to help realize Prime Minister’s vision of doubling farmers’ income by 2022.