Couture weds sparkle as Adaah & Nikka Mal Babu Ram Jewellers announce merger

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2220

Shopping for bridal wear touches new horizons as the two luxury brands come under one roof

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NewZNew (Chandigarh) : The event had elegance written all over it. Models draped in the latest couture from Adaah, and wearing the most exquisite jewellery from the House of Nikka Mal Babu Ram – Sector 35, Ludhianawale, gracefully walked the ramp as the two favourite fashion destinations, not only in the tri-city but the entire region, announced a path-breaking merger to bring the best of bridal wear from both worlds under one roof.

Adaah Couture, home to some of the premium Indian designer couture collections is the most sought after name for luxury shopping as recognized by some of the renowned fashion houses like Tarun Tahiliani, JJ Valaya, Rohit Bal, Sabyasachi, Varun Bahl, Mandira Wirk, Suneet Varma, Gaurav Gupta, Rimple and Harpreet Narula.

Their new partners, Nikka Mal Babu Ram Jewellers, have been serving generations on generations of jewellery connoisseurs with their exquisite range, upholding the family’s legacy of 150 years!

Speaking on the occasion, Mr. Surya Jain, Director, Adaah Couture, said, “We are excited about this exclusive bridal shopping experience. By collaborating with Nikka Mal Babu Ram Jewellers, Ludhianawale we are offering a complete luxury lifestyle destination to our esteemed clients. With this merger we now have plans to open 50 more stores across the country, starting from the North. Some of these will be our own operated stores and some of will be on franchisee model.”

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In Chandigarh, Adaah Couture caters to a diverse audience by offering traditional Indian wear for women inspired by ethnic and festive spirit. “After this initiative, we are hoping to develop Adaah Couture as one of a kind place in the country where people can buy a designer wear outfit along with finely crafted jewellery.” added Saurabh.

Adaah Couture aims to provide the Chandigarh’s fashionistas a haute style with a feel-good factor by offering smart fusion traditional dresses by the designers. The store caters to a diverse audience by offering traditional Indian wear for women.

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