The drive was flagged off in Panchkula with a special session covering more than 500 kids from Brilliance World School. The kids were educated on ways to boost their immunity through basic hygiene practices and a nutritious diet. A special Immunity Kit, comprising Dabur Vita and Dabur Chyawanprash, were also provided to these students.
Speaking on the occasion, Mr. Alok Kapoor , Regional Sales Manager, Dabur India Ltd. said, “Since physical classes have started, strong immunity is the primary need of every child as we are not yet out of the pandemic. The importance of strong immunity in strengthening one’s overall health during the pandemic as well as its critical role in fighting the virus is well established, globally. Keeping this in mind, Dabur Vita has joined hands with leading NGOs/Schools from five cities in India i.e. Kolkata, Pune, Mumbai, Chandigarh and Lucknow, to improve awareness about the need to build a stronger immune system to fight against illnesses.”
“A recent research conducted by Nielsen showed that close to 88% mothers look for immunity as the most important benefit in a health drink. Considering this consumer need, Dabur has formulated Dabur Vita to provide a better immunity than any other health drink available in market. It is made with a unique blend of more than 30+ herbs like Ashwagandha, Giloy and Brahmi, which are scientifically proven not only to provide a better immunity but also to promote physical and mental growth among kids. Dabur Vita brings the benefits of Ayurveda in a tasty chocolaty drink which promotes bone and muscular growth and helps in promoting brain health, learning and concentration in kids between 6 to 15 years,” Dr Urvish Vashist , renowned Doctor .
Sham Sunder Bansal , Chairman, Managing Committee, Brilliance world school said ,Such Immunity awareness sessions will educate children about the need to build a stronger immune system to fight against illnesses due to changing seasons, common bacteria and viruses. Even in school we educate children on ways to boost their immunity through basic hygiene and a nutritious diet.