Ducati officially marks its arrival in India

  • Ducati hold first press conference in India at one of the largest Ducati Stores in the world
  • Two new variants of the Scrambler revealed in India – Classic & Full Throttle
  • Ducati India announces the opening of its Dealership in Bangalore in October

NewZNew (Chandigarh) : At  an  event  held  in  New  Delhi  at  one  of  the  largest  Ducati Stores  in  the  world,  the  iconic  Italian  motorcycle  brand  made  its  first  official  press  conference since  entering  India  and  Ducati  India  Pvt.  Ltd.  took the  occasion to  announce  the  arrival  of  two new variants of the Scrambler.


Ducati  India  Pvt.  Ltd  is  the  youngest  of  12  official  subsidiaries  owned  worldwide  by  Ducati  and since opening its first dealerships in Delhi NCR & Mumbai, has received a tremendous response from  the  motorcycling  community.  Their  wide  range  of  motorcycles  appeal  to  many  different types of enthusiast, such as the latest edition to the Monster family: the Monster 821, alongside the Monster S2R & 795. Ducati India also present the Hypermotard and Hyperstrada, all models of the Diavel family and the 899, 1299, 1299 S and Panigale R.

During  the  conference,  Mr.  Pierfrancesco  Scalzo  (Ducati  Asia  General  Manager  –  Sales  and Marketing) spoke about the brand’s history, its Italian heritage and current range, while  Mr. Ravi Avalur  (Ducati  India  Pvt.  Ltd  Managing  Director)  presented  plans for  India’s  network,  confirmed the opening of a new dealership in UB City, Bangalore in October 2015 and unveiled the the two new Scrambler variants.

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Remarking on Ducati’s official entry to India, Pierfrancesco Scalzo said:. “In 2013 we began our groundwork  in  India  and  our  belief  in  the  market  has  been  reaffirmed.  This  has  been  possible with great partners such as AMP, Infinity and VST. I have travelled extensively across the length and breadth of India, met Ducatisti, felt their passion and know that we will be successful in this country. Ducati will provide the same high standards of service in India as we do everywhere else in the world.” “We  introduced  the  Scrambler  Icon  in  June  and  were  overwhelmed  with  the  positive  response from our customers,” said Ravi Avalur. Now, we’re proud to unveil the Scrambler Classic and Full Throttle and are confident that motorcyclists will  love these versatile machines also.  Of the two new  Scrambler  variants  introduced,  the  Classic  is  aimed  at  those  who  appreciate  attention  to detail  and  1970s  style,  but  who  don’t  want  to  compromise  on  riding  pleasure  and  functionality.

The  Full  Throttle  version,  inspired  by  the  flat  track  world,  is  destined  for  those  who  want  a motorcycle perfect for every-day use and with a distinctive racing style.” Mr.  Pierfrancesco  Scalzo  concluded  the  event  announcing  new  openings  in  the  rest  of  the country,  including  Pune  and  Hyderabad  and  he  remarked  that  the  main  target  for  Ducati  is  to provide unlimited satisfaction to the customers in India.

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