Indriya, Aditya Birla Jewellery, unveils flagship store in Chandigarh, marking entry into Punjab: Indriya, Aditya Birla Jewellery, unveils its first store in Chandigarh, marking its debut in the state of Punjab. Chandigarh, a city celebrated for its artistic brilliance, mirrors Indriya’s vision of captivating consumers with refined, timeless jewellery and craftsmanship.
The new store, located at Elante Mall, features thoughtfully designed spaces such as a dedicated karigari room to create an immersive shopping experience. With a meticulously curated selection of over 5,000 exclusive designs and more than 25,000 exquisitely crafted jewellery pieces, the Chandigarh store brings together the finesse of age-old artistry with contemporary trends. Indriya’s collections resonate with the city’s aspirations.
With this prestigious launch, Indriya’s national presence expands to 36 stores across India. The brand now boasts six stores in Delhi; four in Hyderabad; three each in Mumbai and Pune; two each in Ahmedabad, Jaipur, and Patna; and one store each in Indore, Jodhpur, Surat, Vijayawada, Bhubaneswar, Lucknow, Prayagraj, Kanpur, Bangalore, Agra, Gaya, Jammu, Chhatrapati Sambhajinagar, and now Chandigarh. This growing footprint reinforces Indriya’s commitment to making exquisitely crafted jewellery accessible to customers nationwide.
Mr. Sandeep Kohli, CEO, Indriya, said, “We are thrilled to open our first store in Chandigarh, a city known for its modern elegance and vibrant cultural tapestry. Chandigarh’s blend of contemporary lifestyle and deep appreciation for artistry perfectly aligns with Indriya’s commitment to crafting jewellery that merges timeless tradition with innovative design. This opening marks our presence in a city that values refined craftsmanship. We look forward to becoming the premier destination for all their cherished moments and celebratory adornments in ‘The City Beautiful’”
Indriya by Aditya Birla Group has made its mark in Chandigarh, a city renowned for its seamless fusion of contemporary progress and cultural richness.
Know More About Indriya
Indriya, the jewellery brand from Aditya Birla Group, was launched in July 2024. Derived from the Sanskrit word for ‘five senses,’ Indriya embodies timeless elegance, unmatched craftsmanship, and a captivating sensorial experience.
With an exquisite range of diamonds, precious gemstones, and artisanal gold, the brand offers jewellery that transcends traditional artistry and modern aesthetics. Indriya stores are more than just a jewellery store—it is the ultimate destination for bridal collection and celebrations of life’s most cherished moments.
For brides-to-be, Indriya is a treasure trove of meticulously designed wedding jewellery, where each piece is a timeless heirloom, seamlessly blending tradition with modernity, ensuring every bride feels radiant on her special day.
Beyond weddings, Indriya redefines jewellery as an expression of personal identity and artistry, cementing its position as the go-to destination for all occasions.
