- Contest received an overwhelming response from thousands of consumers across Punjab
- 10 finalists selected out of the shortlisted 50 battled it out at the grand finale in the presence of India’s celebrated connoisseur Chef Sanjeev Kapoor
NewZNew (Chandigarh) : ‘Tata I-Shakti Masala Kitchen Star Contest’, an exciting and interactive platform introduced especially forthe Punjab market,concluded today by crowningMrs. Ravinder Kaur from Ludhiana as the winner, and Mr. Raman Kapoor from Ludhiana and Ms. Sakshi Batra from Kapurthala as the first and the second runner-up respectively. The contest witnessedthe participation of thousands ofhome-chefs from across the state of Punjab. The grand finalesaw 10 shortlisted contestants prepare their individual ‘signature dish’ in a live cook-off eventusing the Tata I-Shakti masalas. The competition was adjudicated by India’s most celebrated Chef Sanjeev Kapoor,in the presence of Ms. Richa Arora, COO – Consumer Product Business, Tata Chemicals, and Mr. Subodh Srivastav, Business Head, New Products Group – Foods at Tata Chemicals.
Designed for home chefs to showcase their culinary talents, the ‘Tata I-Shakti Masala Kitchen Star Contest’ winnerMrs. Ravinder Kaurwas crowned by Chef Sanjeev Kapoor. Also, present at the event were the top 40 participants of the contest who bagged an opportunity to meet and interact with Chef Sanjeev Kapoor at the grand finale.
Commenting on the occasion, Ms. Richa Arora, COO, Consumer Products Business at Tata Chemicals Ltd, stated, “The Tata I-Shakti Masala Kitchen Star contest provided us with an exciting platform to engage with our consumers. Punjab has always been a strategic market for us, and TataI-Shakti spices have received anexceptional response from consumers. This has encouraged us to launch the product in other parts of India as well. I would like to extend my congratulations to the winner and participants, andconvey mygratefulness to Mr. Sanjeev Kapoor for lending his culinary expertise to Tata I-Shakti masalas”
Commenting on the contest, Chef Sanjeev Kapoor stated, “Punjab is a land known for its delicious food, like Sarso da Saag and Butter Chicken. We got a chance to unravel and discover some great talent through the Tata I-Shakti Masala Kitchen Star Contest. I would like to thank all the participants for their enthusiasm, and congratulate the winner for her delicious preparation.”
Expressing her delight, Mrs. Ravinder Kaur, the winner of Tata I-Shakti Masala Kitchen Star contest, said, “I am thrilled to have been a part of this exciting contest. I would like to thank Tata I-Shakti Spices and Mr. Sanjeev Kapoor for providing me with this platform to showcase and celebrate my culinary talents.”
Tata I-Shakti spices received an overwhelming response with the launch of its range of pure and blended masalas in the Punjab market. Tata Chemicals’ foray into the spices category is in line with its growing focus on the consumer products business through expansion of the food product portfolio. Uniquely formulated with pure, fresh and authentic ingredients by Sanjeev Kapoor, the masalas come in a 5-in-1 pack which preserves their aroma, taste and color. The range comprises of ten products ranging from the everyday spices such as chilly, turmeric and garam masala to unique dish specific blends such as Dal Tadka Masala, Punjabi Chole Masala, Shahi Paneer, Chicken masala, etc.
About Tata Chemicals
A part of the over $100 billion Tata Group, Tata Chemicals Limited (TCL) is, in its 75th year, a global company with interests in businesses that focus on LIFE — Living, Industrial and Farm Essentials. The story of the company is about harnessing the fruits of science for goals that go beyond business.
Through its Living Essentials portfolio the company has positively impacted the lives of millions of Indians. TCL is the pioneer and market leader in India’s branded iodised salt segment. With the introduction of an innovative, low-cost, nanotechnology-based water purifier; it is providing affordable, safe drinking water to the masses. Extending its portfolio from salt to other food essentials, TCL unveiled India’s first national brand of pulses in 2010. TCL has found a place in the Superbrands top 10% in business and consumer brands across all industry and consumer categories in India.
The company’s Industry Essentials product range provides key ingredients to some of the world’s largest manufacturers of glass, detergents and other industrial products. TCL is currently the world’s second-largest producer of soda ash, with manufacturing facilities in Asia, Europe, Africa and North America. Starting April 1, 2011, these key international subsidiaries have been rebranded as Tata Chemicals Europe Limited (TCE), Tata Chemicals Magadi Limited (TCM), Tata Chemicals South Africa Pty Limited, Tata Chemicals North America Inc (TCNA), and Tata Chemicals (Soda Ash) partners (TCSAP).
With its Farming Essentials portfolio the company has carved a niche in India as a crop nutrients provider. It is a leading manufacturer of urea and phosphatic fertilisers and, through its subsidiary Rallis, has a strong position in the crop-protection business.
The Tata Chemicals Innovation Centre is home to world class R&D capabilities in the emerging areas of nanotechnology and biotechnology. The company’s Centre for Agri-Solutions and Technology provides advice on farming solutions and crop nutrition practices.
TCL also has a joint venture with Temasek Life Sciences Laboratory, Singapore (JOiL) to develop jathropa seedlings to enable biofuels capability.