Mahindra First Choice Services inaugurates its 1st workshop in Zirakpur


NewZNew (Chandigarh) : Mahindra First Choice Services (MFCS), India’s leading chain of multi-brand car workshops, has expanded its all India network to 43 with the inauguration of a Franchisee Owned Franchisee Operated (FOFO) workshop at Zirakpur which is located in Singhpura, Ambala-Chandigarh Highway, Opp Mcdonalds.

The new workshops will offer quality services to car owners through skilled technicians, quality spare parts, state-of-the art equipment, robust processes, free pick up and drop facility and an opportunity to book services online.

While inaugurating the workshop Mr. YVS Vijay Kumar, CEO- MFCS said that we were witnessing a great potential for the multi-brand car servicing market in Punjab and Chandigarh region which was clear from the encouraging response we have received from customersto our existing workshop in Moga, Ludhiana and Chandigarh. This has prompted us to further strengthen our presence in the region with additional workshops.”

“Our business model for franchisees has received a strong response in the region and we were in the process of expanding this model across the region. We were targeting over 100 workshops by March 2015, of which 15 would be in Punjab & Chandigarh region. With this increase in our network strength we were confident of leveraging on economies of scale to deliver higher value to our franchisee partners, he asserted.

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MFCS brand was associated with trust and credibility. The company robust supply chain for spare parts would  ensure we have a steady supply of parts from its warehouse in Ludhiana, reducing the need to maintain huge inventories at the workshop. This, coupled with the company’s comprehensive training infrastructure and programmes would help us delivering quality service to car owners, remarked Mr. M. Harish Sharma, Proprietor of Swami Auto Care Pvt. Ltd.

Each workshop of MFCS uses quality spares procured at competitive rates and follows stringent quality measures including a mandatory 60 point “First Choice First Check” on each car. MFCS also provides hassle-free cashless insurance facility with leading insurance companies. Car owners can book a service either by calling the workshop or the toll free number 1800-22-4008 or through the MFCS website, The company also has a strong digital presence and has recently launched an innovative, first-of-its-kind online car dent estimator tool which can be used not just by its own customers but by any car owner.

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