Chairman Markfed Amarjit Singh Samra today launched ‘Sohna Amla‘ and ‘Aloe-Vera‘ juice here at Markfed Head Office. On this occasion Samra appreciated the contribution of Markfed in the field of food processing sector also for introducing innovative products at regular intervals for the consumer.
MD Markfed Arshdeep Singh Thind informed that ‘Sohna’ Amla juice is prepared from natural growing Amla trees in forests of Kandi area of Punjab which has more vitamin C than normally cultivated Amla. Mr. A. S. Sekhon Executive Director (Marketing) divulged that Markfed is purchasing Aloe-Vera juice from “Unnati” Co-operative Marketing cum Processing Society, Talwara and the procurement of the material is done under the guidelines of department of Bio technology, Govt of India. Mr. Sachin Garg, Manager Canneries explained the benefits of Amla and Aloe Vera juice.
Executive Director Markfed Bal Mukand Sharma added that “Unnati” Co-operative society has network of 400 farmers of Kandi areas. Reputed Pharma Companies like Apollo, Medi Plus, wellness Forever and Health Care are also dealing with this society. S. Daljinder Veer Singh Virk, member board of directors Markfed appreciated the initiative of marketing division of Markfed and inspired the team to become more aggressive for better reach out.