India’s largest luxury car manufacturer Mercedes-Benz today announced the launch of yet another innovative customer service offering for its customers called ‘Service on Wheels’. This novel initiative comprises a service truck equipped with all tools along with professional service personnel to attend tocustomer cars, especially in Tier 2and tier 3cities where Mercedes-Benz doesn’t have a direct presence. On being notified, a mobile service truck will visit the customer’s area and carry out the inspection, repairs and service of the car, adding great value and convenience to the customers.This initiative is part of Mercedes-Benz’s hugely popular service differentiation strategy under the ‘My Mercedes, My Service’ umbrella, launched in July 2016.
‘Service on Wheels’ is a first-of-its-kind initiative in the Indian luxury car industry, which is highly customer-centric and tailor-made for the Indian market. This concept is a result of the Business Innovation project which is conceptualized by the employees of Mercedes-Benz India. It was launched by Roland Folger, Managing Director & CEO and Santosh Iyer, Vice President-Customer Service, Retail Training and Corporate Affairs, Mercedes-Benz India in the key market of Amritsar today.The Phase I of‘Service on Wheels’ will travel to 15 different Tier 2 and Tier 3 markets undertaking service related requirements of customers in the remaining months of the 2018.
On the introduction of this customer service initiative, Roland Folger, Managing Director & CEO, Mercedes-Benz India said “With our ‘Go to Customer’ strategy we keep exploring novel ways to make the ownership experience of a Mercedes-Benz delightful. This time round, we are virtually going to the customer’s doorstep with our new initiative, ‘Service on Wheels.’ With this new offering, we can assure our customers, especially in cities beyond the large metros,complete peace of mind when it comes to the ownership experience of their cherished Mercedes-Benz. With the support of our dealer partners across the country, we are confident of implementing this innovative programme across markets.”
Folger further added, “Being a highly customer-centric brand, our service doesn’t end at the sale of our product;in fact the long delightful relationship just begins from there. ‘Service on Wheels’ is yet another step towards the direction of creating service differentiation in the luxury car market, which is key to market success. As the leaders in the luxury car segment, we lead from the front when it comes to delivering customer service excellence and ‘Service on Wheels’is a firm reiteration of our commitment to our valued patrons.”
Rolling out the ‘Service on Wheels’ initiative, Santosh Iyer, Vice President – Customer Service, Retail Training and Corporate Affairs, Mercedes-Benz Indiastated, “As the innovators of unique customer service initiatives, it is our constant endeavour to create new benchmarksof customer delight in the luxury car segment.With the introduction of ‘Service on Wheels’, for the first time for a luxury car brand, we are breaking the barrier of fixed location set-up for servicing a luxury car.Novel and transparent initiatives like these are key differentiatorsin earning customer trust and help us consolidate our leadership position in the dynamic Indian luxury car market. We are overwhelmed with customer feedback for the various service initiatives under ‘My Mercedes, My Service’, and with this industry-first offering, we are confident that Mercedes-Benz will continue to remain the preferred luxury car brand for our existing and also prospective customers.Featuring the largest service truck deployed, ‘Service on Wheels’ will provide customers an experience which is similar to any Mercedes-Benz workshop, and will travel across the country benefitting customers with quick service at their doorsteps.”