Mercedes-Benz partners with Laureus Sport for Good in India

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  • Mercedes-Benz India teams up with Laureus Sport For Good to fund two sport-based programmesin India
  • Partnership aims to improve the lives of children and young people in disadvantaged communities using sport as a tool for positive social change
  • Mercedes-Benz India to also support various social initiatives under its ‘Mercedes for India’ philosophy, influencing education and environmental sustenance

NewZNew (Chandigarh) : Mercedes-Benz, the most celebrated luxury automobile brand in India, today chartered a new path tocontribute back to society. Mercedes-Benz has associated with Laureus Sport for Good in India, using the power of sport to help underprivileged children overcome social challenges. The new partnership will see Mercedes-Benz funding two Laureus-supported programmes in the country, OSCAR and YUWA.

The collaboration will see the two sport for development programmes located in Mumbai and Jharkhandbenefit from support to reach more children, empower and develop young women and girls, using sport to encourage themselves to reach their potential in life.

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The announcement continues Mercedes-Benz India’s philosophy of taking a social responsibility lead, promoting education as a key pillar of societal engagement and development.

Laureus Sport for Good supports sport for development programmes which improve the lives of children and young people in disadvantaged communities. The organizationhelps the youth achieve the best with theirgiven potential focusing on women and girls to promote equality, empowerment and safety.

Roland Folger, Managing Director & CEO, Mercedes-Benz India commented on the association,“As inventors of the automobile, Mercedes-Benz has been creating mobility solutions and driving positive change in the lives of people across the world. As a responsible corporate citizen, at Mercedes-Benz we have a philosophy of social contribution, and call it ‘beyond business’. Pursuing this philosophy,we have decided to associate with our global partner Laureus Sport for Good in India, and use the power of sport as a social development tool.Believing in the ideology of creating a better future for everyone, Mercedes-Benz firmly supports creation of such opportunities for children and adolescents who have the potential to make the world a better place. As we grow in this dynamic country, we are glad to partner with Laureus and support OSCAR and YUWA, supporting them in making a positive change in the lives of children and young people.”

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Sean Fitzpatrick,Chairman of Laureus World Sports Academy, said: “This is a major boost for the work Laureus does in Indiaand the partnership with Mercedes-Benz India will have a dramatic effect on how many young people we are able to help. We are delighted to support two new promising programmes OSCAR and YUWA whichwill have a deep impact on the girls in these communities and further prove how sport can change lives.”

Through the partnership, Laureus Sport for Good will offer its expertise in the Sport for Development sector, assisting OSCAR and YUWA with research, evaluation and support both organizations in their efforts to use sport as a tool to end violence, discrimination and disadvantage among Indian youth.

OSCAR and YUWA will be developing research proposals which would serve to develop knowledge, understanding andbest practices in the sport for the developmentof the community.

Ashok Rathod, Founder and Director, OSCAR Foundation commented, “We are very excited to work with two great organizations like Mercedes and Laureus sport for good. For our work to be recognized by them is a great achievement for the OSCAR Foundation. Coming from low income families, there are many serious issues that young girls are faced with today, gender inequality, child marriage and the high risk of being sent to work at a very young age, at the expense of their education. We know that sport has the power for social change, working across 8 slum communities in Mumbai, this partnership is going to tackle these issues and give 240 underprivileged girls the confidence and life skills needed to complete their education and become active roles models for their own community development.”