Muthoot Money Transfer launches ‘Gold Dhamaka’ Campaign this festive season


Festive campaign, launched in association with MoneyGram and Thomas Cook


NewZNew (Chandigarh) : Muthoot Finance Ltd., one of the leading financial conglomerates of India and one of the major private players in Money Transfer with over 4,400 Money Transfer payout centres in the country, launched a special ‘Gold Dhamaka’ campaign for its customers of Punjab for the forthcoming festive season of Diwali.

The festive campaign, launched in association with MoneyGram and Thomas Cook, will run from September 27, 2014 to October 31, 2014 at all Muthoot Finance branches. Customer availing the Muthoot Money Transfer services during the campaign period will automatically be eligible for the weekly lucky draw. The more the number of transactions a customer does at Muthoot Money Transfer, the greater his chances to win the gold coin. The company plans to give away 500 gold coins during this festive campaign.

The five-week campaign will also witness a road show where a branded Muthoot Money Transfer van will travel to all the major foreign remittance receiving towns across 90 locations. Beginning from Chandigarh, the van will gradually move to different locations in the state including Rupnagar, Nawanshahar, Ludhiana, Moga, Faridkot, Sangrur and Patiala. Another van from Amritsar will also be flagged off which will travel to locations including Kapurthala, Jalandhar, Hoshiarpur and Gurdaspur. The road show is an attempt to engage with the customers and educate them about the money transfer services.

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Speaking on the occasion, Shaibu Cherian, Business Head, Muthoot Money Transfer said: “At Muthoot Money Transfer, customer is always a priority & we have always focused on serving them better. We wanted to launch a unique customer loyalty reward program and there could not have been a more auspicious time than Diwali to launch the ‘Gold Dhamaka’ campaign. This Diwali offer is a token of our appreciation for the continued love and support from our Money Transfer Customers. We are glad that our services aid the expatriates to send their savings home for day to day expenses and being a one-stop destination, the beneficiaries are able to get instant money within minutes without any paperwork. This also helps in enhancing the foreign exchange reserves by boosting the remittance flows in the country and thereby, aiding the economy of the country.”

Commenting on the delightful occasion, Mr. Mahesh Iyer, Chief Operating Officer – Foreign Exchange & Head – Visas, Thomas Cook India, said, “The number of Indians living abroad has crossed 24 million and The World Bank indicates that global remittances offer one of the most convenient and reliable means to provide aid with respect to education, medical facilities and higher quality of life. Punjab continues to be one of our key inward remittance markets in India and our MoneyGram service is seeing strong uptake. With our customer-focused delivery, widespread access and reputed network partnerships like Muthoot Finance Ltd, we hope to expand our customer outreach to benefit families across Punjab and this road show will provide an impactful platform.”

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As part of the campaign, Muthoot Money Transfer will provide pamphlets, leaflets and merchandise to the customers. Games, street plays and other engaging activities will also be held during the event. The road show will then go to 100 select branches of Muthoot Finance pan India