–India’s No. 1 Punjabi music channel to boost regional viewer engagement on the Entertainment platform
NewZNew (Chandigarh) : nexGTv – India’s biggest subscription-driven, video entertainment destination on the mobile, announced the launch of India’s No. 1 Punjabi musical channel 9X Tashan in its 130+ Live TV channel portfolio. 9X Tashan is the third musical channel from 9X Media to be available on nexGTv, aside from the ‘classical’ 9X Jalwa and 9XM – airing the very latest and best contemporary musical hits.
Excited at the development, Mr. G.D. Singh, Director and CEO, DigiviveServicescommented,“Together with video, music completes a surreal, sensory entertainment experience. Music channels today comprise close to 20% of Live TV category on nexGTv. Addition of 9X Tashantherefore, not only complementsour portfolio but also significantly enhances our Punjabi musical footprint”.
Mr. Baljinder Singh Mahant, Cluster Head Programming 9X Tashan and 9XM said,“We are happy to partner with nexGTv and make the Channel available to the subscribers of nexGTv. Over the years 9X Tashan has established a great credibility for airing the best curated music in the genre. The Channel has introduced many upcoming singers who have now become big names in the Punjabi music market. Some of these have also bagged prestigious Bollywood projects. Music lovers and the trade fraternity watches 9X Tashan to know the latest trend in the Punjabi Music Market”.
Reflecting the growing appeal of music for today’s generation, Mr. G.D. Singh mentioned, “Music is increasingly becoming a quick panacea for everyone, regardless of their age & preferences. It’s a unique connecting medium and today’s mobile consumers are using it to the fullest. Users increasingly prefer a single hub that meets their growing demand for both Video &Audio entertainment. As the Mobile TV category pioneer, we know and believe in giving our consumer what they want. Our consumers have already made us the country’s preferred video entertainment destination and lately, they have also been hugely patronizing music on the app. The fact that we are correctly responding to their needs is aptly illustrated by an increase in the consumption of musical content by more than 25% over last year.
Mr. Nitin Sharma, Sr. Vice President Distribution, 9X Media said, “We are pleased to extend our portfolio of music on nexGTv together with our other offerings –9XM & 9X Jalwa. The foot-tapping music and super cool animation on 9X Tashan will definitely resonate with the Punjabi music lovers.”
With its tagline ‘Yaaran Da‘, 9X Tashan– the 24-hour contemporary, Super-hit Punjabi Music Channel airs the latest and best Punjabi music across all genres – Pop, Romance, Underground, Action, Folk, etc – interspersed with rib-tickling short episodes of characters created in 3D animation targetingconsumers in Punjab, Haryana, Chandigarh and Himachal Pradesh.
9X Tashan will be available for all nexGTv subscribers in the Live TV section under the PAID category.