Noritake Tabletop of Japan opens exclusive brand boutique in Elante Mall


NewZNew (Chandigarh) : Noritake, the No. 1 crockery brand in the world, opened its exclusive brand shop in Elante Mall in Chandigarh, on Sunday. This is the Japanese tableware giant’s only fifth exclusive shop, after having opened brand shops in Mumbai, Chennai, Kolkata and Ahmedabad. Delhi and Bangalore are next in line. By 2018, the company plans to have 12-15 brand boutiques across the country.

Though Noritake has exclusive stores in four other cities, the Chandigarh showroom is the first of its kind in the country, laying out the company’s new international boutique concept.

The inauguration was done by none other than the distinguished art historian and connoisseur, Padma Bhushan and Padma Shri Professor B.N. Goswamy, who does not hide his deep admiration for Japanese design. Among others present were Mr Kenji Obara, Senior Manager, International Marketing (Asia) from Noritake Co. Ltd, Japan, and Mr Abhinav Agarwal, Managing Director, East Coast Distributors Pvt Ltd as Business Partner of Noritake Co. in India.

Speaking to a select gathering on the occasion, Mr. Obara and Mr. Agarwal said “the brand’s entry into India is almost 15 years old. Apart from our brand boutiques, we also have dealers network across the country and our brand range is exhibited at over 75 premium retail counter platforms. We have three retail associates in Chandigarh and equal numbers in Punjab territory. In modern trade also, we are available with Home Stop, Home Town and at @Home.

“Noritake’s quality porcelain and bone-china are actually the strongest ceramic dinnerware materials in the world. The ornaments marked on the tableware in gold or platinum are pure 22 carats”.

“Despite the highest quality standards, the brand range is being offered at an affordable price to the large target group of households & corporates. The shapes and sizes of various world class products have been specially designed as per Indian requirements.

“At our Chandigarh showroom exclusively, we shall be showcasing some of the finest tabletop range from Japan also. Among the overall product categories displayed shall be Dinner Sets starting from Rs. 17,885, Tea Sets starting from Rs. 5385 and Gift Products like Mugs and Vases starting from Rs. 595.

Some of the Bone China Collections:

Masters: Richly coloured for a look of dramatic elegance, the Masters collection is white bone china at its lightest, most translucent and most luxurious. Each pattern represents our most exacting standards of design and craftsmanship.

Fine Dining: The design is classic, modern and understated, a design which will never go out of style. The beautiful bone china body is adorned with striking highlights of gold/platinum on all the handles and finials.

Some of the White Porcelain Collections:

Commander: With the traditional simple and brilliant white body, Commander brings beauty and quality to dining tables around the world. The variety of designs will brighten and enrich your dining.

Paramount: Perhaps the ultimate value in white porcelain, Paramount is a pure statement in simple and sophisticated form and function, designed for today’s lifestyle.

Some Gift Collections: Carnivale, Cosmic, Majestic