Greater Noida, 16 Feb 2017: As we all are aware by the year 2020, India is going to be the youngest country of the world with its 65% population under the age of 29 years but at the same time we have the reports coming from WHO which states that out of every four youth in India, one has a mental disorder which will double up by the year 2020.
So, on one hand we have the largest youth power on our hands but half of it might be crippled by depression, anxiety, hatred and helplessness.
The reason for this bleak picture of our future is the lifestyle we, as adults and also our youngsters have embraced. The youngsters today are under tremendous peer pressure and giving in to all kind of expectations in all strata’s of the society.
At one end, we see brilliant minds having major breakthroughs in innovations, science, culture and sports but on the other hand majority of the youth is drifting towards addictions and low self esteem, deep-rooted reasons being – lack of awareness about self worth and inner powers.
To bring back awareness in our youngsters all over the country for the first time Karambhoomi have created a planned youth movement to connect with them at their platforms. Sharda University students were mesmerised by Nukkad Natak and AV’s of Actors .
Karmbhoomi team of these young actors have planned a 52 event tour in every University and college and schools of India to create awareness about the alarming situation we will find ourselves if we won’t wake up and also inspire them to join the movement. It’s a two hour event which involves a nukkad natak, AV’s of the actors and question – answer sessions with the students followed by foot tapping dance performance.
Karmbhoomi is a youth series launched on ‘Bindass’ Channel from 14th August, 2016, every Sunday at 10.30pm.
Karmbhoomi is more than a TV series, it’s a youth movement with it’s purpose to create leaders; icons who can inspire the youth to follow a path of self-improvement and decision making by the year 2020.
For the first time in India, this kind of initiative has been taken towards creating a positive impact on the youngsters
The first 13-episodes have been aired and now they are on a mid-season break, returning to Bindass from March 2017.
Karmbhoomi has launched it’s first campaign #WHENIWONDEPRESSION, where the star-cast is coming forward and sharing their real life battles with depression and the journey towards healing. This campaign is to sensitize the youngsters towards the growing epidemic of Depression.
Karmbhoomi’s media partner, JK 247 News have collaborated for a Sunday Special Show on the same, every Sunday at 8.30pm.
“Today youngsters have a common goal; to become rich, powerful and famous through any means necessary, without bothering about rules and ethics. The Karmbhoomi movement aims to create leaders who would inspire the youth to create more leaders and generate consciousness of each action being taken by them.” said Ms Kanu Priya, Executive Director and Producer of the show, (Founder CEO, Gul Guncha Arts & GSMC Acting Academy.)
The Karmbhoomi movement has three verticals i.e.
- The TV Series: it follows the lives of the students of the fictional university i.e. Karmbhoomi University, also known as KBU, this university’s philosophy is an amalgamation of principles of the Bhagwad Geeta’s Karmyoga Theory and Swami Vivekanand’s teachings on youth and karma wherein focus is on learning work ethics, life skills and innovations.
- Online web portal with free peer – to – peer counselling. It is a safe zone on the internet where correct information and help can be provided on issues which are specific to Indian youth. (www.karmbhoomi.com – under development )
- Karmbhoomi Events– these events are there to promote the issues picked up during the series and take them to different places.
The series has four main protagonists who believe in changing the world. The description, background and personalities of the protagonists are mentioned below, which include: Ojaswini Gul as Anukriti Singh – A third year student, is the Cultural President of the University and a hard-core feminist. Her purpose in life is to provide entrepreneurial opportunities to creative people. Guncha Dwivedi as Kiara Oberoi is the college tomboy, doing her second year study in Psychology (BA). She is the master-mind of the group. Jasvinder Singh as Kartik Kapoor is the social worker and a natural do-gooder. He’s the golden-boy with a humane side. Rahul Choudhary as Rajveer Chauhan who is a a natural leader.
All these actors have been mentored by Ms.Kanu Priya, personally under her Acting Academy: GSMC – Acting Academy. (www.gsmc.in).
These six leading actors have been training in not just acting but also self development, where they are working to become real life leaders, each working on a social cause.
Ojaswini Gul is working on women issues, mainly feminism and body image issues; Guncha Dwivedi is working on creating awareness regarding mental health amongst youngsters; Jasvinder Singh is working on tackling the various problems of old-age.
The Executive Director & Producer of the show (Media Personality & Entrepreneur) Kanu Priya is a celebrated media person for the last 25 years. She is the life force behind the Karmbhoomi movement as she continues to have tremendous faith in the young generation in bringing the universal change.
A dynamic personality, she has shown her brilliance in all the genre of media – be it acting, hosting shows, script-writing, film-making, being a radio jockey or theater presentations. She is the founder of GSMC –Acting Academy – a leading Acting Academy focused on creating thinking actors, and Gul Guncha Arts – A New Age Media House.
The movement is managed by Karambhoomi TV Pvt Lmt. and the Karmbhoomi TV series is produced by Gul Guncha Arts.