Santoor- The secret of younger looking skin in India



NewZNew (National) : How could every Indian enjoy the goodness of natural ingredients without the fuss of beauty regimens?

A question that Wipro answered by launching Santoor. . . the flagship brand of Wipro Consumer Care and Lighting which has been an essential part of the Indian skin care regimen for decades. In 1986, Wipro brought the two trusted natural ingredients – Sandal and Turmeric together and Santoor was born. It is third largest soap brand in India and the largest selling brand in the South+West India.

Santoor started its journey as a sandal & turmeric soap focused on the ingredient benefits. Over the years the brand has grown from a single soap brand to soap variants, talcum powder, deodorants, liquid soap, handwash, facewash and so on and has been constantly launching new brand variants and new products in tune with market demands and needs.

Santoor has now added one more feather to its cap by launching its new Santoor Gold in Andhra Pradesh & Telangana market and aims to replicate the same magic created by Santoor soap in the past. It is the only soap enriched with extracts of Sakura, Sandal and Saffron that effectively nourishes skin & provide refreshing fragrance.

The significance of the Sakura (also called Cherry Blossom) tree in Japanese culture goes back hundreds of years. It is a symbolic flower of the spring, a time of renewal, and the fleeting nature of life. In recent times the world famous Sakura is also being widely used in beauty products for its incredible skin whitening, anti-inflammatory, anti ageing and soothing properties. Sandalwood and saffron are the two ingredients used which occupy a special place in skin care due to the multiple benefits they offer.

The strength of Santoor has been its promise which is consistent, powerful and eternally relevant to the consumers. For over 25 years, the brand has delivered on the promise of “Younger Looking Skin” through superior product offerings which have used deep acting trusted natural ingredients. Over the years, the Santoor “Mistaken Identity” and ‘ageless skin’ campaigns and innovative marketing strategies has helped Santoor grow faster than the industry and gaining share. One of the reasons for this is the consistency in communicating our core proposition of younger looking skin while keeping the message contemporary over the years.

The creative idea of a mother being mistaken for someone younger has remained consistent for the last two decades. The creative execution however, has kept pace with the changing times and the portrayal of the Santoor protagonist has consistently been refreshed and modernized.

The Indian women may follow many modern trends but when it comes to personal care they back the traditional remedies. All it takes is an open mind and the awareness of natural ingredients for younger looking skin.