Season 17 of ABC’s ‘Shark Tank’ always demonstrates that it is a platform where dreams encounter opportunity. All the entrepreneurs featured on the program are seeking an investment from the Sharks that can turn their small businesses into the next household name. The stakes are greater with guest judges of season:

Chip and Joanna Gaines, Magnolia founders; Alexis Ohanian, Venture Capital Firm founder, 776, and Reddit; Kendra Scott, founder of Kendra Scott Jewelry; Fawn Weaver, founder of Uncle Nearest Premium Whiskey; Rashaun Williams, Harbinger Sports Partner founder; Alison Ellsworth, who appeared on the show with her soda company and has sold her business for $1.95 billion and Michael Strahan, Super Bowl Champion and investor.

Doublesoul is Thriving Following an Investment Offer

The evening continues with the first company, Doublesoul, and its co-founder Ben Rosenbaum from New York as well as one of the investors, Pete Davidson. They jump straight in announcing they are looking for $500,000 for 4% equity interests. Ben and Pete discuss that their socks are neither athletic nor novelty but a fusion of the two worlds. Their packaging contains a double cushion bottom, a perfectly aerated top, and balanced tension around the ankle. Ben explains that they are made of organic cotton and 15% recycled nylon. Pete owns 10% of the company and invested around $1 million to $2 million, which has turned its valuation into $12.5 million. Ben jumps in to explain that they officially started in 2022 and have done $5.2 million in sales on a lifetime basis. In 2022, it was $360,000, $1.7 million in 2023, and $2.3 million the following year.

This year, they are on track to make $7.5 million. It turns out that they became popular when people posted the socks on social media and styled them with different outfits. Ben observes that they make the socks at a cost of approximately $1.20 and sell them at a price of $11 on average, leaving them with 89% gross margins. Eventually, Kendra explains that she would wish to have a sock brand. She has 152 stores and reminds Ben and Pete that it will be wonderful to sell the socks there. Therefore, she is offering them 10% for the $500,000 valuation at $5 million. Ben is then in the spotlight, who attended the University of Pennsylvania, where he met the co-founder and his wife,

Allison Strumeyer. The pair got together to build the company because he was in private equity and his wife was operations at a fitness startup. Rashaun then makes an offer on a valuation of $8 million, and he requires 3 times the liquidation preference. Kevin O’Leary also pitches in with him and proposes to give them $500K for 6.25% and a 25-cent royalty until $1.5 million is reached. Ben adds that their liquidation preference is complex because their investors have invested a significant amount of capital already. Therefore, Rashaun straight away says he is out of the deal. Ben now turns to Kendra by countersuing at $500,000 for 6%. But the investor clarifies that they are also acquiring her stores and working

with other brands, so she requires 10% equity. Once Ben and Kendra talk to Allison on the phone, they ultimately conclude the deal on what the Shark originally desired. Doublesoul’s products are now readily available for purchase on their website. In March of 2025, they even partnered with the artist, Rumer Glenn Willis, and writer, Orion Carloto, in April. Additionally, they also partnered with the Philadelphia Eagles, Mina Le, and, more recently, Kennedy Walsh in August.

With a $250K Investment, Z-CoiL Keeps Its Legacy Going For a brief moment,

the spotlight turns to Barbara’s Business Bootcamp, hosted by Barbara Corcoran. The project has become an enormous asset for entrepreneurs and business owners. With that aside, the focus is on the next brand, Z-CoiL. The CEO, Andres Gallegos, and his daughter, along with the General Manager, Lindley Gallegos Bach, tell the Sharks that they are looking for $250,000 in exchange for 10% of their business. They elaborate that their innovative shoes are perfect for walking, hiking, or working because they save one from the pain in their knees and back. The spring under their shoes cuts the impact by 50%. The idea came to Andres’ father, Alvaro Z. Gallegos, who was in the shoe business. After the latter’s wife passed away, he raised eight children alone. One day Alvaro went out running and suddenly had this idea to make this shoe, around the late 1980s.

Z-CoiL officially began in 1995 and just passed its 30-year milestone. Although they were in debt initially, they were able to raise $5 million from shareholders by offering them $1,000 in retail value if they invested the same amount in their company. It enabled them to donate $1.8 million worth of products and earned them $3.2 million. They have established a chain of 450 stores across the country, of which 12 are podiatrist-owned stores. In 2008, their chain exploded because they developed too rapidly. Therefore, sales this year are $1.4 million, and they lost $270,000. Lindley entered in 2024, and she exposes that 25% of their clientele are in healthcare, particularly nurses, teachers, and salespeople. Nevertheless, every one of the Sharks shows their hesitation to leap in and invest.

Nevertheless, Lindley goes on to describe that they need a mentor to guide in terms of where to take it. Right before exiting, Lori Greiner makes them an offer of $250,000 in exchange for a 50% share, which Andres and Lindley welcome. In their interview, Lindley says that Lori is everything their brand needs at present, who will usher them into the new step. At the time of writing, their products can be purchased on their site, as well as on Poshmark, and even eBay. They also provide clearance sales and other promotions, such as providing people with slightly used shoes, allowing them to receive a second use. In February 2025, the company proudly announced on its social media that its shoes ended up at the Super Bowl. During 2025, they frequently attended various functions, including the AORN Conference in April and the Presbyterian Nurses’ Pride Event in New Mexico during June. The following month, they even conducted a giveaway and a July Sale.

Despite No Offers, Pelagion Plans to Launch Its Product Later This Year

The next venture is Pelagion, which is featured by its founder, Jamie Schlinkmann, and the Head of Business Development, Mike Terry. The pair seeks $800,000 for 4% stakes. Their product, the Hydroblade, is designed based on the idea of avoiding the conventional watercraft, which are noisy and costly to store and maintain. It is the globe’s first stand-up electric hydromobile with steering. It provides consumers with four hours of quiet time and top speeds of up to 40 miles per hour without any emissions. It has three hydro foam points, making it stable and simple to navigate. Its origin started with Jamie, who had an original Kawasaki stand-up jet ski as a child. Back in the mid-1990s, he started a business that manufactures industrial automation, but he wanted to make marine products all along.

It eventually took Jamie to jet ski, and he shares that Pelagion actually started in 2021. The company is self-financed, and now he and Mike require investment. They are not in production yet, so the Hydroblade presented before the Sharks is a prototype that was built by their own machine-building company. It is revealed that for the last year, they did $2 million, and so far in 2025, they have managed to sell $1 million with 19 pre-orders. When the investors learn that it sells for $25,000 to consumers and $12,500 to produce, they immediately suggest that the price point is higher than the others. When Kevin mentions that they are attempting to mold this brand into their other business, Jamie vehemently disagrees in rather an excited manner. Kevin immediately advises the founder that he should never get into an argument with the investor. Ultimately, all the investors make it explicitly clear that they do not want to invest in Pelagion. For Kendra, it is because $800K is too high, and Jamie has insulted Kevin. Unfortunately, Jamie and Mike cannot leave with a deal, and they count it as a failure. Even though their Hydroblade has not yet been released on the market, buyers are able to reach them on their website for a test drive. The company attended from June 19 to June 22, 2025, at the San Diego Boat Show. They attended the San Diego International Boat Show in the same month. Besides their partnership with Mr. Anchor Club, in July they revealed that it will be launched for the customers in the latter half of the year.

Dad Strength Brewing Thriving After Their Deal With Three Sharks

The last company of the evening is Dad Strength Brewing, presented by Ryan Kutscher and Craig Carey, the founders and dads. They say that the craft beer brands these days only contain a greater alcohol percentage, around 8% or 10%, and the hangover is worse. Because being drunk near their children is not their preference, particularly after one beer, they’ve teamed up with a World Beer Cup Gold Medal-winning brewer and developed their brand. It has only 2.9% alcohol and gives a light buzz, yet is only 94 calories. It is revealed that they have generated $230,000 in sales to date in their 10 and half months of existence. The founders initially rode around in Ryan’s pickup truck and sold the product door-to-door. Their ROI is technically 100%, which reflects their sales over time.

Craig and Ryan are old friends and even attended college together. The latter has before established his own restaurant chain, Big Buns, which he later on sold. Ryan had a career in advertising and branding but lost his own agency. Eventually, their passion to do something of their own resulted in the birth of the brand. Their estimated revenue in 2025 alone is $500,000. Kevin initially offers them $250,000 for 33.3% equity. It is immediately followed by the second joint bid by Rashaun and Robert for $250,000 for a 10% stake. Lori also enters into the deal, increasing it to $300K from her,

Rashaun, and Robert for a 5% stake for all three of them. Craig immediately throws them a counteroffer: $300,000 for a 12% stake. In the end, the investors settle on the deal, enabling the founders to walk away with $300,000 investment. Ryan and Craig are thrilled with the deal and call it “one giant leap.” Not only does Dad Strength Brewing sell the customers their products on their website, but people can also locate the addresses of the outlets that sell their beers. If interested distributors and ambassadors are out there, they can reach the brand via their website. Their products are now available to buy on the site currently as well. In September of 2025, the founders got the opportunity to share their story with others at Great Lakes Wine & Spirits. They also revealed that their products are now available statewide in Michigan. They are also doing a series of tastings throughout the cities in the retail stores. There’s been a flood of love, particularly from the dads seeking low-alcohol content beer, which is natively the concept their brand represents. Read More: Bumpeez Shark Tank Update: Safe Bumper Cars For Home