NewZNew (Feature) : “Together, we can do so much more!” Amitabh Bachchan and Uday Shankar. This is the thought which has inspired STAR India and Amitabh Bachchan to collaborate once more, after 15 years, on an ambitious project titled “Aaj Ki Raat Hai Zindagi”. The stalwarts have come together to once more change the grammar of creativity and entertain and inspire a nation.
Amitabh Bachchan in a never-been-seen avatar over the past 4 decades
Content that has never been seen or heard of on Indian television
Said Uday Shankar, CEO, STAR India, “Our vision has been to inspire a billion imaginations and we have aimed to do that with every content offering we bring forth as a network. With Aaj Ki Raat Hai Zindagi, we have once again collaborated with the biggest superstar of the country Amitabh Bachchan for a unique project on Indian television that will not only entertain but also inspire individuals and leave them with a reason to smile.”
Added Amitabh Bachchan, “Having started my television journey with STAR India, I was always looking to associate with Star Plus again. However I was keen that we come together for a befitting show that carries forward the legacy. When I heard about Aaj Ki Raat Hai Zindagi, I instantly connected with it. I genuinely believe that media is a powerful vehicle to inspire change but we have to achieve this in an entertaining manner. What I love about this show is that it is a thoroughly entertaining show, but has its heart in the right place. I am really looking forward to it.”
Maruti Suzuki presents Aaj Ki Raat Hai Zindagi powered by Cadbury Dairy Milk coming soon on STAR Plus