NewZNew (Mumbai) : Star Wars First 1st Day Total Box Office Collection in India | Star Wars Critics Review Rating Audience Response & Live Tweet Update: The Walt Disney Co. India has signed brand association deals worth Rs.80 crore for Star Wars: The Force Awakens, the seventh instalment in the almost 40-year-old movie franchise that opened to rave reviews across the world last week. The film is slated for launch in India on 25. A man aware of the deals said that at least five out of the 50 brands that have linked themselves with the picture will carry out promotions worth Rs.25-30 crore.
These five are restaurant chain Subway and Hindustan Unilever Ltd’s soap brand Lifebuoy, notebook and printer manufacturer HP, battery brand Duracell, Maruti Suzuki India Ltd’s Baleno hatchback automobile. Worth from products organizations with other brands is worth another Rs.50 crore. A share of earnings accrues on the basis of the sales of the products or both or to the studio within an upfront organization fee. For a movie like Star Wars in India, the size of every merchandising deal could take the reach of Rs.30-35 lakh.
Star Wars 1st Day Box Office Collection in India
The franchise was started by us with a advanced yearlong marketing campaign, bolstered by means of a record amount of brand organizations that supplied additional visibility, impact and promotional support to it, Kapur included in India.
Jones & Jack has worked to develop a style box office collection featuring classic Star Wars characters including bounty hunter Boba Fett and Jedi master Yoda. If your studio has Rs.10 crore allocated to get a movie’s promotion along with a brand measures in with outreach worth Rs.3-4 crore, the manufacturers can spend the residual amount on additional things.