The hottest British fashion brand ASOS launches on AJIO: India’s premier fashion e-tailer AJIO today announced the exclusive launch of ASOS for the first time ever in India.
The hottest British fashion brand, which is immensely popular across the globe for its iconic styles, is available to customers in India exclusively on AJIO.
ASOS has launched over 3000 options across its curated portfolio of own brands including ASOS Design (Menswear and Womenswear), ASOS Edition, ASOS Luxe & Miss Selfridge. With fresh launches every month, the brand plans to expand its repertoire to 20,000 options in a span of one year.
The brand’s entry augurs well with India’s evolving fashion landscape and AJIO’s vision to make the best of global fashion accessible to Indian consumers.
Commenting on the association, Vineeth Nair, CEO, AJIO, said, “Indians are exposed to global fashion trends and pop culture now more than ever. With a growing appetite for international brands, ASOS is perfectly poised to tap into the Indian market with India’s favourite online fashion destination AJIO, catering to young Indian shoppers looking for the latest in global fashion. This addition further strengthens AJIO’s repertoire of top exclusive international brands, enabling us to deliver the best of fashion from around the world.”
José Antonio Ramos, CEO, ASOS, said, “AJIO’s strong presence and understanding of the Indian consumer makes them the perfect partner for ASOS as we work to bring the best style to fashion-lovers around the world. We’re excited to launch our trend-led brands in India and see our iconic fashion resonate with AJIO’s customers.”
AJIO has been at the forefront of redefining India’s fashion choices. Fueled by an emerging premiumization trend, the demand for international brands has increased significantly. In the last two years, the international brand portfolio on AJIO has scaled up 2X, and the brand continues to sustain the momentum with new additions like ASOS.
Shopping sentiment is at an all-time high with customers looking to upgrade their fashion choices. There has been an emerging trend of premiumization and increasing Average Basket Value (ABV) on AJIO in the last couple of years. This has grown further in the last year with a significant increase in branded merchandise sales on the platform.
With exclusive brands like GAP, Diesel, Superdry, GAS, Armani Exchange and much more, AJIO has commanded a strong position as the ultimate destination to shop the biggest brands in the world.
AJIO has planned a 360-degree media launch campaign across online and offline channels to promote ASOS. The brand will also unveil a groundbreaking Mixed Reality experience in the coming days, offering an interactive showcase of its trendy products.
Click here to visit the ASOS brand store on AJIO.
Know More About AJIO
Progressive India’s fashion partner, AJIO is the trendiest fashion destination for styles that are handpicked and trending. An integral part of Reliance Retail, AJIO is a fashion-first platform offering over 6000 brands and 1.7 million styles with a wide variety of exclusive international brands, owned labels and homegrown brands.
With an unparalleled shopping experience, AJIO brings the best of convenience, variety and deals all year round for the customers.
Know More About ASOS
ASOS is a destination for fashion-loving twenty-somethings around the world, with a purpose to give its customers the confidence to be whoever they want to be.
Through its app and mobile/desktop web experience, available in nine languages and in over 200 markets, ASOS offers a curated edit of thousands of products sourced from nearly 900 global and local third-party brands alongside a mix of fashion-led own-brand labels.
