Toyota Kirloskar Motor Reiterates its Commitment to Hybridization

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newznew (Karnal) : As Toyota Motor Corporation announces its achievement of selling more than 10.05 million hybrid vehicles globally, Toyota Kirloskar Motor reiterates its commitment to hybridization in India by announcing the launch of its two hybrid models- the new Camry Hybrid and the Hybrid Pioneer – new Toyota Prius.

The Camry Hybrid is India’s first strong luxury hybrid. Also being the first and the only hybrid model to be manufactured in India, the Camry Hybrid has come a long way ever since its introduction in 2013 in India. The revolutionary hybrid technology, dynamic exterior, superlative comfort and uncompromising safety standard makes the new Camry hybrid futuristic on every count. The new Camry Hybrid is competitively priced at Rs. 31,98,500.

Hybrid Pioneer: The new Prius combines an all new Sporty design with enjoyable driving dynamics that defy conventional notions of an Eco car. Pioneer of Hybrid Technology, a modern day icon, the Prius is the first vehicle to be built on Toyota New Generation Architecture (TNGA). Priced at Rs. 38,96,040 the new Prius will be available in one grade- Z8.

The Prius which has close to 4 million happy customers across the globe was introduced in India in 2010 with an aim to not just create awareness about hybrid technology but also to reiterate Toyota’s commitment towards bringing in the latest in hybrid technology to India. It is with this underlying philosophy that we have launched the all-new Prius in India.

Mr Akito Tachibana, MD, Toyota Kirloskar Motor said, “India being a crucial market for us, we believe there is more to the market beyond just the numbers.  We have taken good stock of our priorities for the road ahead and we do not want to make just more vehicles but also want to address other critical issues associated with energy, environment and safety. With an aim to contribute to resolution of social issues and sustainable growth of an automobile based society, we believe that environment-friendly vehicles will go a long way to remedy this.”