NewZNew (Secunderabad) : Triveni, one of the leading traditional brands and a 30 year old company in ethnic wear is launching one of its kind campaigns- Dare2Drape. This campaign is going to kick start from 31st August 2015 for the coming next seven weeks. Dare2Drape challenge is based on 7 X 7 (7 drapes, 7 sarees, 7 nominations, 7 weeks, 7 winning drapes) theme. The competition will start with 7 participants who will take up the challenge of draping 7 sareers in 7 different forms. That’s not it, these contestants will then challenge another lot of 7 people and this process will continue for next 7 weeks and in the end, 7 styles with 7 different drapes will be rewarded with exciting gifts.
To begin with, the first seven leading faces to participate in this contest are none other than Dr. Supriya Himanshu (Lifestyle Journalist), Vishakha Talreja(the Founder and Editor of The Hotel Explorer), Diksha Gupta(Assistant Editor at EFY Enterprises Pvt Ltd), Garima Dutt (Journalist at Zee Media Corporation Limited), Richa K Singh (Executive Vice President- Business Development at Karma Hospitality), Rasalila Dasi (owner of blog ‘108 ways to wear a saree’) and Kseniia Iarovchyk (NRI-belly dancer)
On launch of this campaign Mr. Arvind Saraf, Director, Triveni said, “Triveni encourages people to experience the vibrancy of ethnic apparel through distinctive engagement. Saree, is a single piece of cloth which can be wore in unlimited styles. Keeping in mind the pre-conceived notion about the sarees that it can be worn in one particular style only with minimal scope of creativity, we have launched Dare2 Drape which will help our customers to try out and give a deeper thought to what wonders it can create. With Dare2Drape challenge we plan in giving sarees a different stature. With Dare2Drape I believe this opportunity will hopefully help us discover different draping styles”.
Triveni believes in promoting our rich culture and values with our traditional but unique six yard apparel. The brand ‘Triveni Ethnics’ has a vision to enable & inspire every individual to experience, understand, respect and explore cultures through personal experiences of ethnic apparels . With a vision that devotional, Triveni launched the campaign, Dare2Drape a fun challenge to experience the versatility of a sarees. It’s not just a challenge but an opportunity to explore the varied forms of our ancient Indian attire.
Hope you all are in to Dare2Drape!!!