Launches North India’s biggest beauty pageant
NewZNew (Chandigarh) : Fem Fairness Naturals, India’s most trusted fairness and facial bleach brand, today announced the launch of its mega model hunt — Fem Miss North India Princess 2016. The pageant is being organized to discover the most beautiful and fresh new face of North India,a face that embodies the values of Fem – soft, fresh skin with a natural glow.
“As a brand offers its consumer the promise and satisfaction of delivering natural glow to her skin and enhance her beauty.On this occasion, we are delighted to introduce our all new product – Fem Gold Ultra- “Ab Glow Nahi, UltraGlow”. The brand has always been associated with beauty and this mega model hunt is another step forward in that direction. With Fem Miss North India Princess, we are seeking to offer young girls across cities of North India, a platform to showcase their beauty and also enter the world of mainstream modeling,” Dabur India Ltd Marketing Head-Skin Care Ms. Minoo Phakey said.
The hunt for North India Princess- “Kya aapke paas haiSone se Sunhara Ultra Glow?”would be conducted across colleges and institutes in North India. The on-ground activation will cover cities across states — Delhi-NCR, Uttar Pradesh, Punjab and Himachal Pradesh.Girls from the age group of 18 to 25 can participate in this contest by registering herself either at the on-ground kiosks being set up in their colleges or on www.missnorthindia.in.
The shortlisted contestants would be invited for a city audition to be held across North Indian cities, including Chandigarh, Kanpur,Lucknow, Dehradun andDelhi where from an independent jury will pick 20 finalists. The 20 girls would undergo a special grooming programme in Chandigarh under the guidance of professionals from the fashion and beauty industry, to prepare them for the Grand Finale whichwill be held at Chandigarh in December 2016. The Grand Finale would be judged by leading names from the beauty, fashion and entertainment industry.
“Fem Fairness Naturals has been adding glow to the faces of millions of young girls for decades now. Fem Miss North India Princess 2016 is an initiative that will also serve as a unique way of spreading beauty awareness among the young and college-going girls of North India,” Ms.Phakey added.