92.7 BIG FM AND VIRENDER SEHWAG COME TOGETHER WITH GOONJ FOR THE 4TH EDITION OF DARYA DILI!
Ending 2014 on a brighter, more positive and humane note, 92.7 BIG FM brings cheer and joy to the lives of the under-privileged, this winter!
NewZNew (Chandigarh – Kulbir Singh Kalsi) : India’s No. 1 FM Network, 92.7 BIG FM has always been at the forefront to contribute to the welfare of the nation. The largest FM conglomerate in Delhi announced the 4th successful year of its heart-warming initiative – DaryaDili. In an endeavor to support people battling against the bitter cold each year, 92.7 BIG FM has been bracing its 3 year old campaign by bringing together people from different strata of society to provide warm winter clothes and other essentials to those in need. A marquee initiative, Darya Dilli 2014 saw the coming together of Radio Industry’s No. 1 Network – 92.7 BIG FM with Ace Cricketer Virender Sehwag and renowned NGO Goonj to support and uplift the marginalized. Over the last three successful years of the campaign, 92.7 BIG FM has been scaling up its social campaign to go pan India across its 45 station network dramatically increasing the reach to 4.3 Cr. To help accomplish the bold mission this year, the face of Darya Dilli, Virender Sehwag came on the breakfast show every morning and promoted auctions with a message.
Eminent celebrities such as Sunidhi Chauhan, Farah Khan, Smriti Irani, Bappi Lahiri, Chetan Bhagat and Shaan whole heartedly came forward to support the campaign. Renowned BIG FM RJs- RJ Siddharth, Yaadon Ka Idiot Box fame Neelesh Misra, Celeb RJ Richa contributed to the cause. In Hyderabad, BIG FM RJs along with NGO appealed to listeners to educate kids from the street. In Bangalore and Chennai 92.7 BIG FM supported the under-privileged to hone their hidden talents and skills along with NGO Bhumi. In Chennai, RJs appealed to listeners to provide lesser privileged kids with stationary, toys and books. 92.7 BIG FM RJs across the country touched the philanthropic side of listeners to make a positive impact on society.
Speaking on the occasion, National Business Head, 92.7 BIG FM, Mr. Ashwin Padmanabhan stated,
“92.7 BIG FM has always pioneered initiatives that contribute to the welfare and well-being of the society. It wasn’t long ago when we launched Darya Dilli with the aim of bringing people together to assist and aid those in need and it gives me great pleasure to announce that we have made good progress in a short span of just 3 years. We are also delighted to announce the expansion of our campaign down south and Maharashtra that increasing our reach to more than 4.3 crore people across the nation. It is humbling to see how an idea that we thought of three years ago, has grown from strength and strength and today we have here with us a cricketing icon, Mr. Virender Sehwag, who has chosen to come forward and associate with us for this noble cause.”
Speaking of his association with 92.7 BIG FM and Darya Dilli, Virender Sehwagstated, “It is with a deep sense of humility that I have associated with Daryadili. Making an effort to give warm blankets in the sheer cold of the north is a cause I’m personally and emotionally involved with. These initiatives bring people together to realize, understand and contribute to building a more caring and compassionate society. I am extremely proud to be associated with 92.7 BIG FM, a brand that has been at the forefront of the helm in their endeavor to sensitize everyone towards issues that plague people every year and the steps one can really take to help one another.”