Aegon Life reimagines insurance buying experience with gamification

Customers get insurance quotes without unwanted calls through DIY journey 100% digital. Buy anywhere, anytime. No unwanted sales calls. No agent visits. On-demand customer service 


Aegon Life reimagines insurance buying experience with gamification: Aegon Life, digital India’s life insurance company, redesigns its website in line with its commitment to making insurance easy and accessible for all.

Aegon Life reimagines insurance buying experience with gamificationBreaking from industry norms, the brand offers insurance quotations without asking prospective customers to share their contact details.

A simplified DIY (Do It Yourself) interface provides a hassle-free buying experience, and the responsive design architecture allows for a seamless experience across devices – Tablets, PC, or Mobile.

The all-new website takes a unique approach to consumer education with the help of gamification. Visitors can play an engaging and intuitive game called the “Game of Life.” The game has obstacles in the form of illnesses, accidents and other threats to help people understand that you might have multiple lives while playing a game, but in reality, there is only one life, and it is essential to protect it.

Other consumer-centric solutions include the Find Your Product” and “Insurance Need Calculator” to help prospects identify the most suitable product and the right amount of coverage they need to be appropriately insured.

Satishwar Balakrishnan, MD & CEO, Aegon Life Insurance, said, “We are thrilled to debut our all-new website to our customers, partners, and visitors. Aegon Life’s vision is to secure every Indian household financially. The new website makes it easy for people to understand, buy, and claim insurance. It demonstrates our commitment to make insurance easy and accessible for all.”

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“The new website addresses a major concern for prospective customers – getting unwanted calls when they share their personal details. We respect customers’ interests and provide quotations and on-demand assistance without requiring them to share their contact details. Through gamification, we are offering a unique way for our customers to interact with us so that they understand the importance of life insurance.” added Satishwar.

The new key features of the website also include:

Find Your Plan Calculator – Using a customised algorithm, the ‘Find your plan’ calculator helps customers know the right cover amount/ sum assured of the exact life and health cover based on various parameters entered (Annual income growth, retirement age, loans, existing cover, etc.).

Insurance Need Calculator – A consumer-friendly feature that analyses an individual’s finances, including income, expenses, and outstanding loans, to recommend the right amount of coverage they need to be appropriately insured.

iCare/iWill – Users can access these two unique offerings even without opting for insurance services from Aegon Life. A person can enter their email id, and the copies will be emailed.

  • iCare is an intelligent way to store all financial, personal, and emergency details in one place.
  • iWill is an intelligent tool for making your own will to ensure a hassle-free distribution of belongings among your loved ones.
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Link to the redesigned website –

About Aegon Life:

Aegon Life is Digital India’s life insurance company and pioneered the online Term Insurance plan in India. As India’s only 100% digital life insurance company, it’s building innovative solutions to financially secure every Indian household and provide greater clarity, transparency, and superior customer experience.


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