Ajio partners with Lakme Fashion Week to showcase Asos latest Collection: AJIO, India’s premier fashion and lifestyle destination, partnered with Lakmē Fashion Week (LFW) to present the highly anticipated ASOS transition line, exclusively available in India on AJIO.

This collaboration reinforces AJIO’s commitment to bringing global fashion closer to Indian consumers, offering them unparalleled access to international trends and styles.

At the much-awaited fashion show, A Summer of Style (ASOS), ASOS unveiled its latest transition line, featuring an eclectic mix of shirts, trousers, skirts, dresses, co-ord sets, and more – each designed to capture the essence of contemporary, effortless fashion.

The highlight of the show were Bollywood stars Tara Sutaria and Veer Pahariya as the showstoppers, embodying ASOS’ bold yet breezy aesthetic.

“Fashion is about confidence, individuality, and ease – everything ASOS stands for. Walking as showstopper every year for LFW has always been special and this year is no different – A Summer of Style at Lakmē Fashion Week with AJIO is a fabulous experience, celebrating a collection that blends global trends with modern Indian sensibilities,” said Tara Sutaria.

Adding to the excitement, Veer Pahariya shared, “ASOS has always pushed the boundaries of fashion, and this collection is no different. Walking for A Summer of Style was a thrilling experience, and I can’t wait for more people to discover these looks on AJIO.”

The ASOS transition line presented three distinct collections, each catering to different style sensibilities:

• Botanical Garden/Resort – A breezy, nature-inspired collection, perfect for summer escapes.
• Pastel Stories – A dreamy palette of soft hues that embody effortless elegance.
• Monochrome – A bold interplay of black and white, crafted for contemporary minimalists.

Speaking on the collaboration, Vineeth Nair, CEO, AJIO, said: “We are proud to have partnered with Lakmē Fashion Week to introduce ASOS’ latest collection in India. AJIO has always been at the forefront of bringing global fashion to Indian consumers, and ASOS’ transition line is a testament to our commitment to offering trend-forward, accessible fashion.”

Michelle Wilson, Managing Director of Wholesale at ASOS, added, “India continues to be an exciting market for ASOS, and our exclusive partnership with AJIO has helped us reach a growing audience of fashion-forward consumers. The response has been phenomenal, and we’re delighted to have showcased our transition line at Lakmē Fashion Week, bringing fresh, global trends to India.”

Following the show, AJIO and ASOS hosted a stakeholder event, offering an exclusive preview of the collection and an opportunity to engage with key industry figures and brand representatives.

Know More About House of Lakmē

The House of Lakmē, is India’s no.1 colour cosmetics and leading premium skincare brand from Hindustan Unilever Ltd. The brand has been the pioneer of the make-up and colour cosmetics in India since 1952 with 1000+ SKUs that push the trendsetting envelope of beauty and fashion.

Combining international cosmetic technology with an in-depth understanding of the Indian consumer’s needs, the House of Lakmē offers a comprehensive beauty experience through its extensive product portfolio, for fashionistas to embrace beauty unapologetically.

For further information, log on to: House Of Lakmē

Know More About Fashion Design Council of India (FDCI)

A non-profit organisation, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 400 members. Founded on the premise of promoting, nurturing, and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion.

FDCI stays true to its commitment to promote the ‘Make in India’ label as handlooms take centre stage, in a country, whose heritage is soaked in the flavours of indigenous crafts.

For more information, please visit: www.fdci.org

Know More About AJIO

Progressive India’s fashion partner, AJIO is the trendiest fashion destination for styles that are handpicked and trending. An integral part of Reliance Retail, AJIO is a fashion-first platform offering over 6000 brands and 2 million styles with a wide variety of exclusive international brands, owned labels and homegrown brands.

With an unparalleled shopping experience, AJIO brings the best of convenience, variety and deals all year round for the customers.

For more information, please visit: www.ajio.com