NewZNew (Chandigarh) : Amway India, the largest direct selling FMCG Company of the country and a wholly owned subsidiary of Amway Corporation, USA, has launched Nutrilite All Plant Protein Powder which provides the power of protein from its tri-blend-soy, wheat and yellow pea making it 100% plant protein. Nutrilite All Plant Protein Powder is currently sold in 55 markets around the world and is Nutrilite’s no 1 product across the world.
Nutrilite All Plant Protein is an all plant formula that is designed to provide synergy of all the 9 essential amino acids (as per the proposed guideline of WHO, FAO and UNU). It provides additional benefits of phytonutrients like soy isoflavones which are known to have anti-oxidant properties. It is cholesterol free, with no added sugar, and lactose free.
Nutrilite All Plant Protein Powder has a protein digestibility corrected amino acid score of one (PDCAAS = 1) which means it provides the highest quality protein and is easy to digest.** Nutrilite All Plant Protein Powder is flavorless with a neutral taste making it easy to mix with variety of beverages or foods.
Mr. G. S. Cheema, Associate Vice President, Amway India, said, “As one of the essential macronutrients of a balanced diet, protein needs to be consumed each day to support health. According to Indian Council of Medical Research, the RDA (Recommended Dietary Allowance) for Indian adults is 1 gram per kg body weight every day. This means that an adult weighing 60 kg requires 60 grams of protein every day. Most people have difficulty consuming the recommended amount of protein in their diet, which is why adding a protein source, like Nutrilite All Plant Protein Powder to their daily diet, may help people get the recommended protein their bodies need.”
“Our marketing communication has been focusing on the fact that vital nutrients like protein, vitamins, minerals and good fatty acids (Omega-3) are required to achieve optimum nutrition. These nutrients get consumed in every task we undertake on a daily basis and are therefore required every day. We have seen an increase in the sales contribution by products like Nutrilite Protein Powder, Nutrilite Daily Tablets and Nutrilite Omega 3 in the overall business of Nutrilite in India. We are confident that with the introduction of Nutrilite All Plant Protein Powder, this contribution will grow even further,” added Cheema.
Amway India is targeting the burgeoning nutrition market in India with the launch of Nutrilite All Plant Protein Powder. There is a growing awareness about nutrition among the Indian consumers which has led to a healthy growth of vitamins and dietary supplements category over the last five years or so. This growth is expected to get even more pronounced in the near future.
Celebrating 80 years in 2014, Nutrilite is the world’s number one selling brand of vitamins and dietary supplements.* In India too, the Nutrilite brand is extremely popular. The nutrition category contributes more than 50 percent of Amway India’s turnover. Within the Nutrilite range, the current Protein Powder is the largest selling product. The newly launched Nutrilite All Plant Protein Powder is priced at Rs. 4019/- per kg and will replace the current Nutrilite Protein powder. Nutrilite All Plant Protein Powder will be available exclusively through Amway distributors.
Amway is launching a series of training-led initiatives to support and educate Amway distributors across the country about the importance of protein in everyday life and the benefits of Nutrilite All Plant Protein Powder. This includes one-minute stories revolving around the theme of the importance protein has in our daily diets. The company is also planning to launch an online application that will help in calculating gaps in protein consumption. The company is also offering a digital learning course (E-learning) for Amway distributors. This training is considered to be a crucial element as Amway helps distributors educate, guide and recommend a highly evolved product like Nutrilite All Plant Protein Powder to the end consumer.