Blue Bytes and Meltwater join hands for Media Intelligence and Image Analysis


Partnership to create seamless online-offline analysis for clients and create marketing synergies

11NewZNew (National) : Blue Bytes and Meltwater, the two giants working in the field of image and reputation analysis and media intelligence, respectively, today announced an association that will change the dynamics of Indian reputation analysis and media intelligence industry; using each other’s core competencies.

Blue Bytes is India’s leading provider of technology enabled media monitoring and image analysis service having an exclusive and intense focus on print and online media, whereas the Norwegian-founded Meltwater draws on data from online and social media platforms. Both the companies have partnered to enable organizations to look beyond their own internal walls and obtain a complete and intelligent understanding of their image and reputation.

22Meltwater’s collaboration with Blue Bytes will tap on the daily print media monitoring and tracking of over 1,000 unique publishers and across 100,000 publisher pages. Together, Blue Bytes and Meltwater will collaborate on cross-channel solutions that will enable brand professionals to make data-informed decisions on media investments and strategic communications.

“We are excited to join hands with the global leader and will work towards highlighting the importance of what Meltwater calls ‘Outside Insight’. With our shared national reach, dedication to delivering strategic media intelligence insights and focus on innovating cross-platform and programmatic measurement, Meltwater represents an ideal partner for us to collaborate with. Meltwaterwill find our exclusive toolsproving helpful to achieve communication objectives for its corporate clients,” says, N. Chandramouli, CEO of Blue Bytes.

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“Meltwater is unparalleled in its ability to service clients with the most comprehensive intelligence across digital media channels, social media in India and international markets,” stated Shikul Narula, Meltwater India Business Strategy Director. “Even today when digital media is at crossroads, print media has sustainedits core importance, and adding Blue Bytesexpertise and capabilities to our existing portfolio represents an exciting development for our clients, the marketplace, and the businesses we operate,”Narula added.


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