BOBCARD LIMITED Launches TIARA, a first-of its-kind Premium credit card for Women: BOBCARD LIMITED, a wholly owned subsidiary of Bank of Baroda, announces the launch of the TIARA Credit Card—a first-of-its-kind, women-centric credit card designed to support, empower, and celebrate women’s financial autonomy.

This newly launched Premium BOBCARD on RuPay network is tailored specifically to cater to modern women’s needs. The TIARA Credit Card seamlessly blends elegance with credit card functionality, offering unparalleled rewards and benefits across travel, dining, lifestyle, entertainment, and health categories.

The TIARA card was launched at Pinkathon—a platform celebrating women’s strength, resilience, and spirit—by Indian Model & Actor, Creator of Pinkathon Milind Soman, Yoga practitioner Ankita Konwar, and Ravindra Rai-MD & CEO of BOBCARD LIMITED.

The product offers complimentary vouchers & memberships worth upto ₹31,000* from leading brands including Myntra, Nykaa, Flipkart, Lakme Salon, Urban Company, Book My Show, Big Basket, Swiggy One, Amazon Prime or Disney Hotstar, Gaana Plus, and Fitpass.

The TIARA Women’s Credit Card extends a vertical design with valuable features, allowing women to manage both finances and lifestyle with ease. With perks that align with their aspirations, this card becomes a powerful ally in their journey toward financial empowerment.

The TIARA Card also includes unlimited domestic airport lounge access, reduced forex mark-up, UPI payment access, and a host of exclusive offerings designed to enhance every spending experience.

Key Features of the TIARA Women’s Credit Card:

• Joining & Annual Fee: ₹2,499+ GST
• Joining Fee Reversal: Spend ₹25,000 within the first 60 days | Annual Fee Waiver: Spend ₹2,50,000 in a year to get the next year’s fee waived
• Reward Points:

• • 15 reward points for every ₹100 spent on travel, dining, and international purchases
  • 3 reward points for every ₹100 spent on other purchases
  • Reward points on Credit Card UPI capped at ₹500 per statement cycle
    1 Reward Point = ₹ 0.25

• Lifestyle Benefits: Memberships and discount vouchers for , Nykaa, Flipkart, Myntra, Lakme Salon, and more

• • Nykaa Discount Vouchers worth ₹ 500 per quarter
  • Flipkart Discount Vouchers worth ₹ 500 per quarter
  • Myntra Discount Vouchers worth ₹500 per quarter
  • Lakme Salon Discount Voucher worth ₹1500, once per quarter

• Entertainment:  Annual memberships for OTT platforms like Amazon Prime or Disney Hotstar Gaana Plus, and discounts on movie tickets

• • Amazon Prime or Disney Hotstar annual membership, once per annum
  • Gaana Plus annual membership, once per annum
  • Book My Show Flat ₹ 250 Off on minimum purchase of 2 movie/non-movie tickets. Once per quarter

• Dining, Food and Grocery: Benefits from Swiggy and Big Basket

• • Swiggy One Unlimited free deliveries on Food and Instamart orders – 3 month membership Once per annum
  • Big Basket Discount Voucher worth ₹ 250 Once per quarter

• FREE Women’s Health Package including Pap Smear & Blood Tests and Mammography Package
• FREE Personal Accident insurance and Permanent Disability Cover of up to ₹10 Lakhs + Personal Accident Death Cover
  (Air ₹1 C Non-Air ₹10 Lakhs)
• UNLIMITED lounge access at domestic terminals in India and 24/7 concierge services
• Reduced Forex mark-up of 2% for Savings on international spends
• Fuel surcharge waiver

For details, please visit our TIARA website at <https://www.bobcard.co.in/credit-card-types/tiara>

Following BOBCARD’s brand motto “Reimagine Credit for India,” the TIARA Card challenges societal perceptions and transforms the phrase “using the woman card” into a statement of pride, success, and resilience. Through TIARA, BOBCARD aims to stand with women as their true partner to reimagine the rules, break barriers, and rise higher.

Commenting on the launch Mr. Ravindra Rai, MD and CEO at BOBCARD LIMITED said “The TIARA Card isn’t just an addition to our portfolio; it represents a significant step in partnering women on their journey to manage their finances without compromising their lifestyle needs. Historically, women have been questioned for ‘using the woman card’ in various situations. With TIARA, we aim to shift the narrative to symbolize pride and progress. We are proud to stand with women as they redefine norms, overcome barriers, and reach new heights. This is the beginning of a journey where recognition and luxury meets.”

During the launch Mr. Milind Soman (Indian Model & Actor), Creator of Pinkathon said, “Pinkathon has always stood for celebrating the strength and resilience of women. The launch of the TIARA Credit Card at this platform is a perfect synergy, as it symbolizes empowerment and self-reliance. This card is not just a financial tool; it’s a statement of confidence and independence for every woman. We are happy to join BOBCARD in this journey of shifting the narrative and redefining what it means to ‘use the woman card.”

To amplify this empowering message, BOBCARD has also roped in Cricketer Shreyanka Patil, who will be seen spreading the campaign’s tagline “Your Woman Card is Your Power Move.”

Her remarkable journey—from a talented cricketer to a celebrated youth icon—embodies BOBCARD’s core values of resilience and progress, making her the ideal choice to spark a much-needed conversation.