NewZNew (Chandigarh) : Borosil, the 52-year old company synonymous with glass in India, has introduced the latest Borosil Prima, an Oven, Toaster & Griller a smart meal solution for busy lives. The Oven Toaster Griller [OTG] comes in two capacities – 25 litres and 19 litres. Unlike other OTG’s where convection is available only in higher capacities, Borosil’s OTG offers a choice of the convection function in both the models.
It is aesthetically designed with a stainless body and control panel. Apart from Grill, Toast and Bake functions, its Rotisserie function ensures all round grilling. Now the user can prepare their favourite food at home – whether it is crispy pizzas or creamy chicken tikka with the utmost ease and perfection.
Shreevar Kheruka, the MD of Borosil Glass Works, says, “In the Indian kitchen, there is a lot more automation now. Our surveys showed consumers associated us with glass and quality. So, the idea was to retain the quality and move beyond glassware, to being a kitchen and home brand. Borosil is tweaking its products to customise for Indian usage”.
The company is also betting big on its own e-commerce platform myborosil.com as well as other marketplaces for its consumer products.
Available on: www.myborosil.com and at all leading crockery outlets across India.
Price: Prima Oven Toaster Griller: Rs 5990/- [for 19 litre] and Rs 7290/- [for 25 litre].
