Borosil launches festive radio campaign to spotlight new Gas Stoves & Appliances: Borosil, one of India’s most loved kitchen brands, has launched a festive radio campaign running till Diwali to showcase its new range of cooktops and appliances.
The campaign aims to strengthen brand visibility, build excitement, and bring Borosil closer to families during this joyful season.
The campaign is airing on Radio Mirchi across key North Indian cities including Delhi, Gurgaon, Faridabad, Ghaziabad, Meerut, Chandigarh, Ludhiana, Patiala, Jalandhar, Amritsar, Jaipur, Lucknow, and Kanpur. Through short ads, festive jingles, and lively conversations by popular RJs, Borosil’s message reaches millions of listeners, connecting with families as kitchens come alive with food and celebrations.
At the heart of this campaign is Borosil’s range of stainless steel and glass-top cooktops, known for their durability, safety, and sleek design. The toughened glass adds elegance, while high-efficiency brass burners ensure faster cooking. Complementing these are Borosil’s modern appliances – including mixer grinders, OTGs, juicers, air fryers, and electric kettles – designed for powerful performance and easy handling. Whether it’s preparing festive sweets, baking snacks, or air frying meals, Borosil makes festive cooking simple and enjoyable.
Speaking about the initiative, Ms. Barnali Shankar, VP, Borosil Ltd – Marketing, Borosil, said: “Festivals in India are about joy, togetherness, and the food we lovingly prepare for our families. Borosil cooktops and appliances make cooking faster and easier, so families can spend more time celebrating with their loved ones.”
The campaign emphasizes how Borosil combines efficiency, style, and performance in everyday cooking. By making festive preparations simpler, the brand strengthens its place as a trusted partner in every family’s Diwali kitchen – turning cooking into moments of love, laughter, and cherished memories. Consumers can explore the festive range at leading retail stores, e-commerce platforms, and myborosil.com.
Know More About Borosil
Borosil is one of India’s most loved consumer brands, best known for its borosilicate glassware and thoughtfully designed kitchen products. Manufactured entirely in India, Borosil products are celebrated for their toughness, resistance to thermal shock, and design-forward appeal.
With a presence across trade, modern retail, e-commerce, and a growing Direct-to-Customer (D2C) model, Borosil today stands as a multi-brand, multi-category powerhouse. From storage to serveware, hydration to appliances — Borosil continues to enrich homes across the country while empowering Indian women through products and initiatives tailored for their lives.
