British Iconic brand Triumph Motorcycles forays into the mighty Punjab


NewZNew (Chandigarh) : The British motorcycle brand Triumph Motorcycles India Private Limited today announced the opening of their dealership facility in Chandigarh called Triumph Krishna. This is the 9th dealership for Triumph Motorcycles in India, the other eight being Bangalore, Hyderabad, Chennai, Kochi, Pune, Ahmedabad, Delhi and Mumbai.[blockquote author=”Mr. Vimal Sumbly, Managing Director, Triumph Motorcycles India Pvt. Ltd. said,” pull=”pullright”]“Triumph Motorcycles is a truly iconic brand, our motorcycles have not only been winning laurels on the race tracks but have also been burning the tarmac on the silver screen. The enthusiasm from brand patrons and fans that we have seen over the last one year is overwhelming to say the least. We have successfully sold 1000 motorcycles (Wholesale + Retails) and the number is growing steadily by the day! Chandigarh is a significant city both commercially and as a hub for biking aficionados in India and we are proud to launch our showroom in the city. We are expecting great response from the consumers based here. The opening of this dealership strengthens our commitment to better establish the brand in the local market. We want to offer Triumph lovers not just a product but an overall experience that they deserve from a globally renowned brand like ours. The ride quality and experience offered by a Triumph Motorcycle suits the individual needs of every biking enthusiast.”[/blockquote]

The celebrated British brand also announced that they have clocked 1000 bookings across 5 model categories and 1 more showroom in Kolkata will be set up before the end of the year. Triumph’s biggest success in India is its capability to provide the potential customer with a one of a kind experiential sales process followed by regular ride events hosted in operational dealerships.

The Chandigarh dealership has an ultra-modern showroom integrated with an after-sales service facility featuring service bays and a spare parts inventory. The design of the showroom is based upon the global signature Triumph Motorcycles layout with consultation lounge, sales and after sales desks all being close to the display area. The dealership also boasts of ‘Build your own Bike’, a novel concept in the premium and luxury motorcycle segment. The facility will have an array of Triumph merchandise which includes riding gear, accessories and memorabilia and will bring the same international standards of sales, service, spare parts and systems to the Indian market.

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Mr. Shoeb Farooq, National Head, Sales & Dealer Development added, “Our strategy has been to align our presence across all strategic locations, as we feel this is necessary for us to gain competitive advantage and generate a strong brand eminence. The showroom will not only act as a platform to sell motorcycles but also as the perfect place for Triumph bike enthusiasts to connect with one another and share their love for riding.”

The staff at the dealership has been provided with intense training in management of sales, service, spare parts and business systems and customer service to ensure customers receive a best-in-class pre and post sales ownership experience keeping in mind the global standards. The team is trained by experts from Hinckley and the training is carried out in the Manesar plant.

Mr. Sachit Passi, Dealer Principle, Triumph Krishna, said, “It gives us immense pleasure to be associated with a celebrated brand like Triumph. The philosophy with which we operate is in tandem with the ethos of Triumph Motorcycles and customer satisfaction is of utmost importance to us. We feel it is a perfect alliance and we will ensure that high standards in sales and service are followed.”

The legendary British motorcycle brand, Triumph Motorcycles, entered the Indian market with the launch of twelve of its renowned and prestigious models from the following categories; Classics, Roadsters, Adventure, Cruisers and Super sports. The much sought after line-up, includes the Iconic Bonneville and Bonneville T100, the legendary Speed Triple, the largest production motorcycle the Rocket III Roadster, the class leading Street Triple, the cool café racer the Thruxton, the go anywhere Tiger 800 XC and Tiger Explorer, the stripped back and black Thunderbird Storm, the premier cruiser Thunderbird LT and the king of super sports bikes, the Daytona 675 & 675R.

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About Triumph Motorcycles:

        Established in 1902, Triumph Motorcycles boasts of 112 years of authentic British brand pedigree with 28 models sold worldwide from 6 different super biking motorcycling categories

        Based in Hinckley, Leicestershire, and has produced iconic bikes, which perfectly blend design, character, charisma and performance

        Building around 50,000 bikes per year, Triumph is the largest British motorcycle manufacturer, and has more than 745 dealers across 54 countries in the world

        UK’s No.1 brand Triumph’s philosophy is commitment to developing truly unique motorcycles that offer a blend of distinctive design, intuitive handling and performance. Triumph is the proud owners of the Triple Cylinder Technology

        The innovation and engineering passion that gave birth to the iconic Bonneville of the 60’s has today created a broad range of bikes suited to all motorcycle riders, including the striking 2.3 litre Rocket III, the legendary Speed Triple and the super-sports Daytona 675

        Triumph currently employs around 2,000 personnel worldwide and has subsidiary operations in the UK, America, France, Germany, Spain, Italy, Japan, Sweden, Benelux, Brazil, and now India, as well as a network of independent distributors. Triumph has manufacturing facilities in Hinckley, Leicestershire and Thailand plus assembly facilities in Brazil, and India

Triumph Brand Ethos

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        Never motivated by fads or gimmicks. We apply our obsessive attention to detail to every single part, material, technology and test we run. Because we know that the more we can put into the development of our bikes, the more you will get out of them. We aim to create bikes that are so intuitive and engaging that they bring the very best out of every rider who rides them. We are chasing the same think you are. The perfect ride!

Key Highlights, Triumph Motorcycles India

        One of India’s fastest growing luxury two wheeler brand

        Launched on 28th November, 2013 with 10 class models across 5 Broad categories & each brand being winner in the respective category. Classics, cruisers, roadsters, adventure and super sports

        With the launch of Daytona 675 at the Auto Expo 2014 and the Thunderbird LT in September 2014, Triumph Motorcycle now has 12 models for sale across 9 fully functional dealerships

        Opens first store with new global brand identity in Bangalore followed by Hyderabad within 2 months of launch

        1000 motorcycles (Bookings + Retails) clocked in 1 year

        Rider groups started across all dealer cities (Riders association of Triumph) in line with brand ethos – For the Ride

Key Highlights, For the Ride – Consumer

        Tie up with India’s leading financial  service provider HDFC & the world’s leading lubricant manufacturer, Castrol to ensure top notch quality

        Global branding across every store in India, with build your own bike concept and full stock of riding gear, accessories and clothing

        24 X 7 Customer service helpline – 1800 300 000 51

        2 years unlimited mileage warranty on all the Motorcycles

        Engaging social media presence both on Facebook and Twitter

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