One-day exhibition at Hotel Taj on Sept 16 (Wednesday)
NewZNew (Chandigarh) : City’s fashion connoisseurs will get to gorge on the heritage handcrafted masterpieces in sarees, dupattas and outfits by the celebrated designer duo Gaurang Shah and Mira Sagar in a day long exhibition at Hotel Taj on Wednesday (Sept 16).
Under the acclaimed labels ‘Gaurang’ & ‘Vaya’, the exhibition will showcase the masterpieces from the looms of Kanchipuram, Maheshwar, Uppada, Paithan Benaras, Bengal, Patan and Kota.
Interacting with mediapersons here on Tuesday in the presence of well known actress and local Member of Parliament Kirron Kher, who is a great admirer of their creations, Gaurang Shah and Mira Sagar said the label “Gaurang” personifies elegance and captivating beauty of traditional handlooms and weaves, created using Jamdani weaving technique.
They are showcasing the heritage jamdani sarees, dupattas and outfits in the exhibition. A line of festive wear and ready-to-wear crafted in kurtas, anarkalis, lehengas, ghararas and ijars will also be on display.
In 2001, when the traditional handlooms were under threat of fading into oblivion due to declining patronage and an onslaught from a growing demand for embroidered saris like georgettes and chiffons, Gaurang took up the challenge of reviving the traditional handlooms and bringing them back into vogue. After years of painstaking efforts, when the handloom saris started to regain popularity the label “Gaurang” was born.
Floral and geometrics drawn from Nature are the hallmarks of Gaurang’s creations. In Kanjeevaram, the korvai weaving technique on the jacquard loom is revived with traditional motifs inspired by the temple art of the 16th century. The intricacy of a design, which was hitherto possible only in print and embroidery, has been incorporated into weaves.
Gaurang label supports more than 500 weavers across India in the states of Andhra Pradesh, Maharashtra, Tamil Nadu, Gujarat and Uttar Pradesh and also enhances traditional crafts like hand painted Kalamkari, chikankari, Parsi Gara embroidery, zardosi, etc.
Vaya, a brainchild of Mira Sagar, was launched four years ago and has been a gateway for hand-woven and hand crafted heritage textiles, bridging the gap between the weavers and the niche clientele which values traditional textiles. She has been working with the weavers of Maheshwar for over 20 years and has taken her passion of Indian textiles international with Vaya and Gaurang labels.
Gaurang and Mira retail their creations under the label “Vaya’ in Mumbai and ‘Gaurang’ in Hyderabad, Kolkata, Chennai, Bangalore and Delhi.