NewZNew (Chandigarh) : Thirty-five-year-old Entrepreneur-Cum-Fashion Designer Puja Singla, held a preview for media of her unique concept store – ‘Moolji Fashions’, which is themed on customized designer wear for women & has opened in Elante Mall, Chandigarh. There are a whole lot of options available for women who want to get tailor-made designer dresses for themselves.
Designer material is used by Pooja to create exclusive pieces as required by fashion conscious women. “I have been regularly designing my own clothes. My wardrobe received praise from ladies in my social circle. They rued that it was not possible for them to come by what they really wanted, or imagined, for their wardrobe, in designer studios boasting of ready to wear designer collections. This prompted me to use my passion for creating unique custom made designer wear for women. ‘Moolji Fashions’ thus took shape and we offer exclusive customisation of dresses, according to what women want their attires to look like.”
Pooja who has a Fashion Designing qualification likes to designer clothing keeping in mind the body types of her clients. She creates unique designs for women & specialises across genres like formal, semi-formal, party, office wear etc. Pooja also conducted a Customisation session with a model during the preview. Pooja explained during the session that for plus size women who want to wear designer clothes one should try and create a subtle body hug dress. Cigarette pants, use of darker colours and fabrics that have a nice fall really provide good results. Such garments tend to conceal problem areas in fatter ladies. For slimmer women one can experiment a lot with Shararas, flared skirts, pastel shades, cotton silks, crushed fabrics et al. “My interest areas are use of abstract digital prints particularly floral designs on fabrics, adept use of fabrics and working particularly with stretchable fabrics.” Said Pooja. Pooja also shared her take on fashion trends this summer. She feels that Floral designs, pastel shades, Georgettes, skirts & crop tops, dresses with capes all will be in.
But apart from Customisation which certainly is Moolji Fashion’s forte, there is an exclusive designer wear section that showcases beautiful designer lehnga cholis, sharara suits, skirts with crop tops, lancha dresses et al. Another section boasts of semi stitched summer collection in pure cotton, chanderi, georgette, voile, jute, Khadi, Khadi silk , crepe etc. A mesmerising Kurti line with beautiful digital prints & embroidery also is an attraction at Pooja’s studio. There are unstitched designer suits too. Long dresses like gowns, Anarkali suits and gowns are available.
“Ours will be a one stop shop for all your designer wear needs. At the moment we are not focusing on heavy bridal stuff as there are already a plethora of designers specializing in this.” signs off Pooja.