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Dabur Honitus launches Mega Campaign to fight Cough & Cold in India
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Dabur Honitus launches Mega Campaign to fight Cough & Cold in India : Due to the frequent weather changes, unseasonal rains, pollution and smog etc. throat infections, cough and cold have become one of the most common health problems in urban India. Children are at a higher risk of suffering from cough and cold as they are exposed to outdoor activities several times a day. Though cough and cold is generally not regarded as a serious health hazard, however, it may lead to multiple other health problems if not managed at the onset. Once children have a cough and cold, they may be prone to other health issues. As a result, they might miss the best period of their schools and learnings.

Dabur Honitus launches Mega Campaign to fight Cough & Cold in India

Dabur Honitus, India’s largest Ayurvedic cough remedy from the House of Dabur announced the launch of its mega campaign to fight cough & cold in India. Under this initiative, Honitus will be conducting health sessions for kids and educate them about prevention from cough, cold, and throat infections along with distributing free samples of Honitus to protect themselves.

Flagging off the initiative in Tricity, Dabur conducted an awareness session amongst more than 200 kids from Aashray Foundation to educate about effective prevention from cough & cold.

Mr. Ajay Singh Parihar, Marketing Head- Healthcare OTC said, “As a brand, Honitus has been working towards keeping people safe from cough & cold and other throat infections. Moving ahead on this mission, we have taken up this social initiative to help build public awareness and protect them from such infections in this changing weather. Dabur’s Honitus Cough Syrup provides effective relief from cough, without side effects. It controls cough and relieves throat irritation. It is an Ayurvedic medicine for cough that is fortified with Honey, Tulsi, Mulethi, Banapsha, and other powerful scientifically validated medicinal ingredients as recommended by Ayurveda. Marketed cough syrups may contain codeine & alcohol, which can cause drowsiness and may be addictive. Dabur Honitus is a safe & effective herbal formulation that helps relieve cough and throat irritation, without causing adverse effects like drowsiness.” The formulation is clinically proven to provide 15 minutes fast relief against cough and throat irritation. It is 100% Ayurvedic and safe”.

About Dabur India Ltd: Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 139 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio includes nine Power Brands – Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Pudin Hara, and Dabur Lal Tail in the Healthcare space; Dabur Amla, Dabur Red Paste and Vatika in the Personal care space; and Réal in the Foods & Beverages category.

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