Election Campaign Management goes digital


India’s First Digital Election Campaign Management Module ‘RanNeeti’ promises 10 – 15 % Increase in individual voter share

  • Web & App-based software to revolutionise electioneering in India; Punjab takes the lead
  • Module to contribute to Election Commission of India’s endeavour to increase voter participation
  • Communications & Political Strategist Sunil Khosla launches the mechanism in Chandigarh

NewZNew (Chandigarh) : Next round of mega polls in India, due in first quarter of 2017 will go digitally high-tech, at least in Punjab and some parts of Uttar Pradesh, with the launch of ‘RanNeeti’ by well-known communications and political strategist Sunil Khosla in City Beautiful on Monday.

The first web and App-based digital political campaign management module, ‘RanNeeti’ promises to revolutionise the entire electioneering mechanism. And the change makes its beginning from the land of Punjab. The use of the software assures: Significant boost in voting percentage of individual candidates; empowering booth level workers in the wards; updating data on daily basis; providing  a two-way communication channel between the candidate and the voter and proves to be a great mobilising force in booth management on the  day of the polling.

“The digitised mechanism is a great force multiplier that facilitates receiving and analysing data from a large number of volunteers active in various segments simultaneously,” underlined Mr Sunil Khosla. The President of Fourth Estate, one of the oldest political public relations companies, Mr Kholsa, said this tomorrow’s technology today. “It is a landmark development that the traditional election campaign management in India goes digital from today”, he added. His claims were justified by a live demonstration of the module.

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The meticulously-designed, technology-powered system that works with clockwork precision should increase votes polled in favour of individual candidates by a discernible 10-15%, held Mr Khosla. This is crucial because in today’s scenario elections are being won and lost on razor thin margins ranging 1 per cent to 5 per cent. The software would significantly boosting winnability chances of anyone using the software. Electioneering from today onwards, Mr Khosla insisted, is all set to enter a never before era.


Elaborating on the module, Mr Khosla said, “It provides a candidate a virtual key to a constituency allowing a 360 degree insight. The App provides a complete list of voters in a particular seat — be it State Assembly or Parliamentary district, ward wise, gender wise, caste and religion wise and past political leanings of the family (if any).”

He further said, “This is the most useful device to strengthen the connectivity between Party headquarter, the contestant, the karyakarta & the voter. It can broadcast information from control room to the ground level worker and provides a tool to the latter to report on day to day basis. It helps parties and candidates get real-time information and statistics on the voter of each booth.

Another significant USP of ‘RanNeeti’ is that it enables to monitor one’s own campaign within grasp of candidate’s palm. This App also activates near real-time connect and coordination between Karyakarta and the war room, enhancing the resource management and optimizing deployment making the approach more targeted, accurate and effective.

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‘RanNeeti’ has been developed by a team of researchers following a very strict  regimen and  parameters. The digital module consists of 4 parts – data analytics, voter’s survey, ‘karyakarta’ and his relationship manoeuvres and polling day booth management. It has been tested and tried in the previous elections across party lines/candidates with a proven dependability.  The module works on every vote counts principle. With just a click of a button, any information or analysis is accessible to candidate on his/her Mobile Phone.”

“Mostly elections are managed from top level to bottom level but our approach in this module is from grass-root (booth level) to top level. Information can be shared from Karyakarta to Candidate  / Party HQ and vise-a-versa without leaking of information to any unwanted source.” Mr Khosla revealed.

The candidate will have information on the preference of voters towards a particular contender and party after a thorough pre-poll survey of the seat being contested with all the past results. With availability of contact details, date of birth and profession of the voter, the candidate can establish a direct rapport with the electorate sending personal messages, birthday, anniversary greetings with App that provides the political agenda of the contestant and its adversaries besides how he/she plans to tackle the problems of the area. The module can play a key role on the seats where the victory margins have been wafer thin. The App would have given a tentative list of favourable voters who the candidate could mobilise specifically during the run up,” added Mr Kholsa.

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“Another most significant highlight of this unique web and App-synched module is that it contributes to the noble efforts of Election Commission of India to increase voters’ participation in elections and thereby strengthening Indian democracy,” added Mr Khosla.


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